What comes to mind as a social media marketer when you hear the word carousel? Instagram, right?
As social media managers, content creators or small business owners, we're so much more concerned about the carousels we swipe on daily than the ones that take us round and round.
That's why we were thrilled when Instagram finally released the Instagram carousel API, which gave Sendible the functionality to auto-post and schedule Instagram carousel posts.
It had been a long-awaited request from many of our customers to have an Instagram carousel feature, so we made it happen.
Now it's time to guide you through the ins and outs of Instagram carousels, how to use a scheduling tool like Sendible to boost your carousel strategy (if you already have one) and why carousels are such a game changer!
In this quick guide, we'll uncover:
An Instagram carousel is a type of post that allows users to share multiple photos or videos in a single, swipeable post.
Instead of uploading single images or videos, you can include and post up to 10 slides of content in a single carousel post.
In the social media world, it's all about reaching and interacting with an audience. Carousels are an important format in helping you create great content to reach this goal.
Not only do these types of Instagram posts encourage engagement, but they also drive your profile's reach with higher visibility compared to single image posts. Let's dive into more of the benefits:
SendiFact: If someone skips your carousel after only seeing the first slide, it will pop up again on their feed with the second slide, giving your post more views and interactions on the Instagram app.
We get it – you've probably heard all about the benefits of how third-party scheduling tools save time and centralise content. But let's dig deeper into how Sendible can truly make a difference in scheduling and creating Instagram carousels.
Step 1: Access the Sendible Dashboard
Step 2: Connect your respective social channels
Step 3: Create Instagram carousel post
Step 4: Edit your carousel
Step 5: Schedule your carousel post
Step 6: Review and Confirm
Step 7: Sit Back and swipe
Congratulations! You've successfully scheduled your Instagram carousel post using Sendible. Now, sit back and let Sendible take the publishing of your Instagram content from here.
How to's: This post style allows users to share a series of slides representing a different step or phase of the process being explained.
This could include educational content, DIY projects, tutorials, recipes, craft ideas, and more. It offers a visually engaging and organised way to break down complex instructions into digestible content, like the one below.
A classic photo dump: This carousel post typically involves sharing a range of images or videos from a specific event or moment in a less structured, lighthearted manner. Instead of focusing on a single cohesive message, which brands often do, a photo dump should showcase a series of candid shots, behind-the-scenes glimpses, funny moments, or a mix of different subjects without a strict narrative.
Do's and Don'ts: These carousels are often used to provide helpful advice, tips and best practices on various topics. By using visual elements like graphics, these Instagram carousel posts aim to convey information in a clear and visually engaging manner, which often prompts engagement from followers.
Before and After: You don't need to fill all 10 slots in a carousel; that's the charm of it. A before and after style is commonly used to showcase changes or improvements, with each slide featuring an "before" image or video followed by an "after" one.
This style can be employed to demonstrate to the audience your product or service's impact.
Free editable resource:
And there you have it, you're now equipped with the insider knowledge to master the art of scheduling Instagram carousels like a pro!
With Sendible as your trusty companion, you're equipped to take your social media strategy to new levels, discover greater engagement and achieve the impactful results you've been aiming for.
Say goodbye to missed opportunities and those frantic last-minute carousel posts that used to keep you on your toes.
You're in control now. Curate your content with finesse and nurture meaningful bonds with your audience.
Ready for the next phase of your journey? We’ll be your guiding light. Harness Sendible’s robust features, insights, and resources to witness your carousels continue to wow your audience.
Start your Sendible 14-day free trial today.
Leverage Sendible’s extensive integrations to create, schedule, publish, and engage with your posts seamlessly.
