The 7 Best Social Media Analytics Tools for 2025

Running social media accounts and not looking at your analytics is like going to the gym and not tracking your progress. You're putting in the effort but missing the opportunity to measure success and improve.

With a social media analytics tool, you can see what’s working and what isn’t. You can fine-tune your content strategy, double down on successful approaches, and pivot away from tactics that don’t deliver results.

As a social media manager, your time is your most valuable asset. The right tool won't just provide data—it will transform raw data into actionable insights, saving you time and maximising your return on investment. 

Staying on top of your analytics will ensure you remain competitive, informed, and ready to capitalise on every opportunity.

Here is our ultimate list of the best social media analytics tools for 2025, detailing their key features and who they are best suited for.

1. Sendible

Best for: Agencies, enterprises, and multi-location teams.

Sendible is a social media management platform with powerful analytics features tailored for agencies, franchises, and brands handling multiple clients or accounts. It offers in-depth, automated, cross-platform reporting, enabling users to track performance metrics across various platforms in one centralised dashboard.

For agencies and franchises, Sendible’s white-label options are a game-changer. This feature allows you to brand reports and dashboards with your own logos and colour schemes, ensuring consistency and professionalism in client communications.

What analytics features does Sendible have?

• Campaign reporting: Track performance against specific campaigns, social media content pillars, or content formats with detailed analytics to measure success through key metrics like engagement and reach.

• Customisable in-depth analytics reports: Create presentation-ready reports for stakeholders or clients. With a plethora of modules to choose from, you're able to combine different platform analytics, brand the cover page, and export them in multiple formats.

• Automated delivery: Schedule custom reports to be created and sent automatically, ensuring you never miss a deadline. By automating report creation and sending you'll save time and ensure everybody's updated.

• One-click reports: Easily generate a snapshot of your social media performance with a single click. Get an overview of best times to post (when your audience is most likely to engage), growth patterns, content performance, and more. This type of report is perfect for quick check-ins.

• Team response time: If your team manages customer queries or a client's reputation, being able to track how quickly they're responding to messages that come through on social media channels through our dashboard can really make a difference.

Check out Sendible's plans for an overview of the availability of reporting features.

2. Sprout Social

Best for: Large businesses and enterprises that need an all-in-one platform.

Sprout Social offers a unified platform for social media management and analytics. It provides robust reporting, audience insights, and a user-friendly dashboard. Its analytics features are extensive, including competitor analysis and paid vs. organic performance tracking.

What analytics features does Sprout Social have?

• Cross-platform analytics: Provides comprehensive data and trend analysis across multiple social networks.

• CRM features: Integrates with your CRM to track audience interactions and link them to your customer data.

• Sentiment analysis: Tracks brand mentions and analyses the sentiment of conversations to help you understand how your audience perceives your brand.

3. Hootsuite

Best for: Large, complex teams and enterprises.

As one of the industry's veterans, Hootsuite offers a powerful and comprehensive analytics suite designed for large-scale operations. It provides an all-in-one dashboard where you can track performance metrics for every network, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.

What analytics features does Hootsuite have?

• Competitive benchmarking: Monitor up to 20 competitors simultaneously to track their posting frequency, audience growth, and engagement.

• AI recommendations: Get AI-powered tips on how to improve your performance and identify your most and least engaging posts.

• Extensive reporting: Easily export social media reports in various formats, including CSV, PDF, and PowerPoint, to share with your team or stakeholders.

4. Buffer

Best for: Solo entrepreneurs and small teams on a budget.

Buffer is an accessible and cost-effective tool for social media scheduling and analytics. It is tailored to meet the needs of smaller teams and individual users with a clean, simple interface that makes tracking key metrics easy.

What analytics features does Buffer have?

• Affordability: The budget-friendly pricing is ideal for individuals and small teams.

• Streamlined interface: The intuitive dashboard is perfect for beginners who need to quickly get a handle on their content performance.

• Simple reports: Incorporate metrics and charts from multiple channels into clear, organised reports that update automatically each day.

5. Agorapulse

Best for: Businesses focused on streamlining engagement and performance tracking.

Agorapulse is a flexible social media management tool that helps you identify top-performing content, measure performance through reach, clicks, and engagement rates, and monitor team response times to ensure quick handling of brand interactions.

What analytics features does Agorapulse have?

• In-depth analytics: Provides detailed reports on post performance, engagement, and audience growth.

• Engagement tracking: Monitors key metrics to help you understand how well your content resonates with your audience.

• Team collaboration: Includes tracking features that measure team productivity and response times.

6. eclincher

Best for: Teams and businesses that need an all-in-one solution.

eclincher is a comprehensive social media management platform that centralises scheduling, publishing, monitoring, and engagement in a single dashboard. Its built-in analytics provide deep insights into campaign performance, allowing marketers to track ROI and optimise strategies in real-time.

What analytics features does eclincher have?

• Comprehensive suite: Offers a wide range of features, including an analytics suite, social listening, and competitor monitoring.

• Real-time insights: Provides up-to-the-minute data to help you make informed decisions quickly.

• Customisable reporting: Create bespoke reports to focus on the data that matters most to your team and stakeholders

7. SocialBee

Best for: Small businesses and teams that want to automate their social media.

SocialBee is a content scheduling and automation tool designed to help businesses simplify their content workflow. Its analytics dashboard focuses on helping you understand the numbers behind your content performance.

What analytics features does SocialBee have?

• Post analytics: Learn more about the growth of your individual posts and how different content categories are performing.

• Page analytics: See how your page or account has grown over time, including follower growth and reach.

• Competitor analysis: The platform also offers a competitor analysis feature to compare your Facebook Page's performance to other brands in your industry.

What are social media analytics tools?

A social media analytics tool is a software platform designed to collect, measure, and analyse data from social media platforms.

These tools track various metrics, such as engagement, reach, impressions, and conversions, to provide insights into the performance of your campaigns or social media content. They help marketers understand audience behaviour, optimise content strategies, and measure the return on investment (ROI) of social media efforts.

What are the types of features available in these tools?

Social media analytics tools provide valuable insights into various aspects of your social media presence, helping you optimise your strategy and measure success. Understanding the different types of analytics is essential to gaining a clear view of your performance. Here are the main types of analytics available:

1. Audience analytics

Audience analytics focus on the people who engage with your content. These metrics give you insights into who your followers are. Key metrics to track include:

• Demographics: Age, gender, and location.
• Behaviour: Online activity, such as what times they are most active or which types of content they interact with.
• Growth: How your follower base is growing or declining over time.

2. Engagement analytics

Engagement analytics track how your audience interacts with your posts. These metrics provide insights into how well your content resonates with your audience and whether it’s sparking interaction. Common engagement metrics include:

• Likes, Comments, and Shares: The basic indicators of how people are interacting with your content.
• Click-through Rates (CTR): Measures how often people click on links, calls to action, or other interactive elements.
• Engagement Rate: The ratio of engagement actions (likes, comments, shares) to total followers, providing a more accurate measure of content effectiveness.

3. Content analytics

Content analytics focuses on how well individual pieces of content perform. This includes tracking the success of posts, images, videos, and campaigns. Key metrics might include:

• Impressions: The number of times your social media post is seen.
• Reach: The number of unique users who have seen your content.
• Content performance: How each piece of content performs, including engagement levels and CTR.

4. Posts sent/published

This metric tracks the number of posts you’ve sent or published across every social channel. It’s crucial for measuring your content output and understanding how frequently you are engaging your audience. Key things to track include:

• Frequency: How often you’re posting on each social media platform.
• Consistency: Whether you’re maintaining a consistent posting schedule.
• Timing: At what times posts are published to optimise engagement.

How to track social media analytics for free?

More often than not, as a social media manager, you're not given the biggest budget to work with, especially in a small business or solo entrepreneur. Tracking your social media analytics should never break the bank.

Alternative to third-party tools many social media platforms do offer free native social media analytics that provide valuable insights into your performance. While these free options may have some limitations compared to paid tools, they are still useful for getting started and understanding your social media presence. 

Here’s how to track social media analytics for free:

1. Use built-in analytics on social media platforms

Most major social media platforms provide free analytics for business or creator accounts. These tools allow you to monitor a range of performance metrics and gain insights into your audience and engagement without the need for a third-party tool. Some of the most popular social media platforms with built-in analytics include:

Instagram Insight: available for business and creator accounts, providing detailed data on your account’s performance. It contains:

• Post metrics
• Story analytics
• Audience insights
• Reels & video performance

Facebook Insights: available for Pages, offers comprehensive data to help businesses and creators evaluate their performance. Key features include:

• Post performance
• Audience demographics
• Page views and reach
• Engagement trends

TikTok analytics: available for Pro accounts, offers insights into video performance and audience behaviour. Its features include:

• Video metrics
• Follower insights
• Engagement rate
• Traffic sources

YouTube Analytics: offers robust metrics for creators and businesses to track video and channel performance. Key features include:

• Watch time & views
• Audience metrics
• Traffic sources
• Engagement stats
• Revenue insights

2. Google Analytics for social media traffic

Another option is to use Google analytics as your social media analytics software. Although Google Analytics is traditionally used for website tracking, it can also be a great tool for monitoring the effectiveness of your social media efforts and to understand how each social platform is performing. You can use this by setting up UTM parameters, to track the traffic that comes to your website from social media platforms.

• Track Traffic Sources: By adding UTM parameters to your social media posts or links, Google Analytics can identify the source of traffic (e.g., Facebook, Twitter, Instagram). You can see how much traffic each social media platform is sending to your site and how that traffic behaves once it arrives.
• Conversion Tracking: You can also track conversions (e.g., sign-ups, purchases, or downloads) that originate from social media. This helps measure the ROI of your social media campaigns.

Extra: Did you know Sendible is integrated with Google analytics for even more analytical insight?

Wrapping it up

You've made it to the end! By now you probably understand social media analytics tools are essential for understanding how your content performs, identifying trends, and refining your strategy to meet your goals.

Whether you’re a small business owner, a marketer, or part of a large agency, the right analytics tool can transform raw data into actionable insights, saving you time and maximising your ROI.

The key to success lies in choosing a tool that aligns with your business objectives, fits your budget, and offers the features you need to optimise your social media efforts. As social media continues to evolve, staying on top of your analytics will ensure you remain competitive, informed, and ready to capitalise on every opportunity.