The Best Social Media Content Management Tools to Boost Your 2025 Strategy

So, let’s sum this up: In social media marketing, you need to find a tool to manage your social media, help with community management, post times, and now manage your content, too?

That's absolutely correct.

But there is no need to panic; there are powerful solutions available out there for you to choose from.

We’ll show you six of the best content management options, and you decide which best suits you or your brand's needs.

In this article, you can explore: 

• What is social media content management?
• What are the benefits of having a social media content management tool?
• Top 6 social media content management tools for 2025
• How to choose the right social media content management tool for your business

What is social media content management?

Social media content management focuses on storing, organising, and sharing content across various platforms. It efficiently manages social media assets like images, videos, and blog posts, ensuring that content is easily accessible and well-organised to ensure consistent messaging and team collaboration. 

With a social media content management tool centralising assets and streamlining workflows, the management of big or small brands can efficiently control how and when content is distributed to different social media channels, making it easier to maintain a cohesive social media strategy.

What are the benefits of having a social media content management tool?

Centralised content storage: A content library keeps all assets in one place, making it easy for social media managers to access, repurpose, and share across platforms.

Efficient organisation: A tool can help categorise content, ensuring that assets are easy to find, sort, and track for a social post, saving you time on manual searches.

Consistent branding: By managing all content in one place, brands can ensure consistent messaging and content across every social media channel to maintain a cohesive brand identity online.

Content repurposing: A content tool can successfully repurpose content for any social media post, speeding up content creation and saving effort in creating new material. 

Key features to look for in social media content management tools

1. Content calendar view.
2. Integrations with other tools (e.g., Canva, Google Drive, Dropbox).
3. Asset storage and content libraries.
4. Team collaboration and approval workflows.

Top 6 social media content management tools for 2025

Brands, social media managers, and content creators have various social media content management tools to choose from, each offering unique features to meet their unique needs.

Here’s a quick breakdown of six of the best options, including what sets each one apart.

1. Sendible

• Key features: It includes content library, scheduling, auto-posting, and multi-platform management, allowing users to plan posts in advance and ensure consistency across channels.
• Content integrations: Sendible integrates with numerous tools that allow you to easily access images, designs, and royalty-free photos directly from a centralised compose box.  Not only does this enable teams to save time while sourcing high-quality images for their social media channels, but it also equips them with an additional way to contribute to the content library.
  • Google Drive
  • Dropbox
  • Canva
  • Flickr
  • Pexels
  • Giphy
• Content library: Sendible's team is always working hard to improve the capabilities of this vital feature. Our current Content Library allows you to:
  • Save images, articles, and draft posts. By adding these assets to the content library, you ensure you always have access to high-quality content for your social media channels. 
  • Navigate high volumes of content. You can index your content with tags to establish good organisation, whether by campaigns, content types, clients, or your own creative categories.
  • Save groups of hashtags and easily add them to your post. By saving hashtags for specific campaigns, topic clusters, evergreen and holiday posts, you and your team can get rid of external documents, improve consistency, and ensure you're always on-brand.
  • Add assets to the library in multiple ways. Curating content for social media can be challenging. This is why our team enables you to drag and drop images from your device, bulk upload up to 15 images via email, save content while browsing the internet through our Chrome extension, and save draft posts from the Compose Box.
  • Manage permissions to eliminate mishaps. In the Content Library, you can assign roles to control who contributes and who accesses saved content.
• Image editor: Once you add the visuals to the Compose Box, you can easily tailor it with our built-in image editor. You can adjust the sise of each social media platform with pre-built dimensions and add stickers, filters, and text to make it more custom.
• A little extra: Sendible stands out with its very own Share Button that allows you to enrich your website with niche-focused social media content. With our share button, you can empower clients and teams to share it effortlessly on their social channels.

Review spotlight ⭐️

2. Hootsuite

Hootsuite is a well-known social media tool, that lets businesses schedule, publish, and monitor social media posts on multiple platforms, all from one dashboard.

• Key Features: It enables easy scheduling and publishing across platforms, along with content curation integrations to keep posts relevant and engaging.
• Content management capabilities: Hootsuite offers a visual content calendar for planning posts, tools for curating relevant web content, and a centralised asset library for storing and managing media assets, making it easy to keep feeds fresh and organised.
  
  

3. Buffer

Buffer is a simple, user-friendly tool that focuses on essential scheduling and social media engagement features, ideal for small teams or individual creators.

• Key Features: It offers straightforward scheduling, content queues, and a clean interface that’s easy to navigate
• Content management capabilities: Buffer offers a visual content calendar for users to view all scheduled posts at a glance, simplifying content management. It also includes collaboration features that allow multiple team members to plan and schedule content together.

4. Sprout Social

Sprout Social is a comprehensive platform offering social media analytics, listening, and reporting, focusing on customer relationship management (CRM).

• Key Features: Beyond the basics, it provides deep insights through advanced analytics and social listening, allowing brands to understand their audience better.
• Content management capabilities: Sprout Social includes an asset management feature that allows users to store and organise images, videos, and other media in a content library, and the integrated content calendar provides an overview of all scheduled posts.

5. CoSchedule

CoSchedule is a content management platform known for its unified marketing calendar, which helps teams manage and organise all types of content in one place.

• Key Features: CoSchedule’s automation features make it easy to schedule social posts, manage workflows, and integrate with blog and email marketing efforts.
• Content management capabilities: CoSchedule excels in content organisation and collaboration, allowing users to categorise and tag content for easy sorting and quick access.

6. Loomly

Loomly is a user-friendly tool designed for smaller teams and growing businesses looking for a streamlined content management experience.

• Key Features: It includes collaboration features, a content ideas generator, and a structured approval workflow, making it easy for teams to plan, create, and publish content.
• Content management capabilities: Loomly features a visual content calendar that allows users to plan and organise their posts across multiple platforms, and just like Sendible, the tool includes an asset management system that lets users store and manage images, videos, and links in one centralised library.
  

How to choose the right social media content management tool for your business

Choosing the right social media content management tool depends on several factors, so let's dive into them: 

1. Your business size and needs

Start by evaluating the size of your business and the scale of your social media content production. Smaller businesses or individual creators may benefit from easy, more affordable tools with simple content management options, while larger teams or agencies might require more advanced features to manage bulk content efficiently.

Suggestions: Sendible or Loomly

2. Work with your goals

Consider what you aim to achieve within your social media strategy. Are you looking to increase the number of published posts, streamline your posting process, or enhance your engagements? Identifying your goals will help you narrow down tools with features aligned with your objectives.

3. Set a budget

Determine how much you will spend on a social media content management tool. Pricing can vary widely, so having a budget in mind will help you filter options effectively. Look for tools that provide transparent pricing structures and consider any additional costs for premium features like excellent content management options.

Affordable options: Sendible, CoSchedule and Loomly

4. Use free trials and demos

Most social media management tools offer free trials or demos. Use these to explore their features before making a commitment. Take advantage of these opportunities to see how you could possibly manage your content within the tool. Evaluate its interface is, and whether the tool integrates seamlessly into your existing workflows.

5. Understand how your team works

Gather input from your team members to understand their requirements and preferences. Consider factors like content collaboration features, ease of use, and whether the tool supports the workflows your team already has in place. A tool that works for your team will lead to better adoption and effectiveness.

Suggestions: Buffer and Sendible

Wrapping it up

Yay for making it this far! Hopefully, you now understand the importance of having the right content management tool by your side. It really can be a game-changer for any social media manager or marketer.

Each of the tools we’ve covered offers unique features, from content management options, content creation, and team collaboration to streamlined social media scheduling and content organisation. By choosing a tool that aligns with your goals, team structure, and content demands, you can elevate your social media efforts, save valuable time, and create a more engaging and consistent online presence.

With 2025 just around the corner, now is the perfect time to explore Sendible on your own and empower your brand’s social media success. Start a free trial today!