Agencies are always searching for social media engagements and seeking innovative solutions to streamline their social media management services, which has led to the rise in demand for efficient, cutting-edge solutions.
Enter White Labelling.
In this blog, we'll unravel the secrets behind harnessing the full potential of a white labelling tool designed to elevate your brand's identity and boost your social media marketing edge.
We'll cover:
- What is a white labelling tool?
- What are the benefits of a white labelling tool?
- Key features to look out for in a white-label tool
- Six white label social media management tools you need to try
What is a White Labelling Tool?
White labelling refers to rebranding a product or service to make it appear as if it is created by the brand selling or providing it, rather than the original creator or manufacturer.
What is a White-Labelling social media management tool?
A white-labelled social media management tool would appear to be a social media marketing agency's own creation, even though it may have been produced by a third party, like Sendible.
White label marketing is a highly effective strategy that many companies, resellers and digital marketing agencies use to enhance their growth. This approach enables businesses to offer their products and services through other companies, eliminating the need to invest in building a brand or company from the ground up.
With white label marketing, agencies can expand their social media services and tap into new markets by leveraging the established tools of other trusted brands.
With that said, let's dive into some benefits of using a white label social media management tool.
Create a new revenue stream with Sendible White Labelling.
Six Benefits of Using a White Label Social Media Management Tool for Agencies
- Branding Consistency: White labelling ensures that the chosen social media management tool aligns with an agency's visual identity, creating a consistent and polished image for clients. Clients, therefore, perceive a tool branded with the agency's visuals as a trustworthy solution, building the agency's credibility.
- Onboarding ease: Clients feel more at ease and adapt quickly to a white-labelled social media management tool that reflects the agency's branding, reducing the learning curve and saving time and resources on training.
- Build Brand Exposure: As clients use an agency's white-labelled tool, their brand gets exposure every time clients interact with the platform. This visibility can increase brand awareness, recognition and confidence in clients.
- Unique Offering: A white-labelled social media tool sets an agency apart in its market. It allows agencies to offer a unique, branded solution that competitors may not provide. This can become a unique feature that sets them apart during the delight phase of client onboarding.
- New Revenue Stream: Agencies can earn additional revenue by reselling a white-labelled tool by offering it as a premium service to clients or charging a fee for access.
- Adaptation to Growth: As an agency grows, a white-labelled solution can easily scale with the growth. The flexibility of white-label tools accommodates an expanding client base.
Key features to look for in a white labelling social media management tool to help you with your social media services
When considering a white label social media management tool, several key features are crucial for ensuring a seamless and effective experience. Here are the key features to look for:
- The Basics: Robust content scheduling features that allow you to plan and automate social media posts across multiple platforms and thorough, customisable reporting features for clients to track the performance of your (their) social media efforts.
- Custom Branding: The ability to fully customise the tool with your agency's logo, colour scheme, and branding elements for a cohesive and professional look. This enables your clients to have a cohesive experience with your brand.
- Client Access and Permissions: Control over user permissions, allowing them to manage what clients can access and modify within the platform. Customisable user permissions enable agencies to offer different access levels to clients based on their subscription or service package, boosting the platform's monetisation.
- Collaboration features: Integrated features such as replying to social media comments, approval workflows, and task assignments to streamline communication within the platform are key in a social media management tool for agency, team and client collaboration.
- Training and Resources: Availability of training materials, tutorials, and documentation to help your team and clients make the most of the platform.
Six white label social media management tools you need to try
Selecting the perfect white label social media management tool for your agency can be a challenging and time-consuming task. That's why we've done the hard work for you and compiled a comprehensive list of the best options available.
Sendible
Sendible is an amazing social media management platform that revolutionises how users handle their social media presence. With its robust toolkit, Sendible empowers businesses, individuals, and agencies to optimise their social media marketing efforts easily. Users can effortlessly schedule and auto-post content across all major social media networks while tracking their social media performance analytics.
Sendible's white label users can attract new clients and generate more revenue for their digital marketing agency with customisable social media management software under their brand.
Top white labelling features:
Customisable dashboard: This allows agencies to create a unique and personalised experience for their clients by rebranding with their own tabs, support pages, and tool's interface tailored with their own branding elements.
Easy Collaboration: With Sendible's approval process, agencies can send social media posts for approval and use comments to finalise them with clients when needed.
Customisable trial page: Drive conversions with a customised trial page. Elevate lead generation with our white-labelled solution, offering a customised page with a trial link to undecided potential clients.
Client connect: Enhance security and streamline the onboarding process by providing clients with the ability to securely connect their profiles through your website, eliminating the need for sensitive password sharing.
Content Library: Establish a carefully curated content library where you can easily access and publish content whenever needed. Save collections of relevant hashtags that will automatically be inserted into your social media posts, guaranteeing that your sharing is optimised and timely.
Holiday Calendar: Integrated social media holiday ideas into your dashboard so you and your clients never run out of content ideas.
Pros:
- You can add brand colours to your dashboard, system-generated email notifications and reports.
- Choose a web domain catered to your brand.
- Showcase that your social media activities generate real results with Sendible's advanced reporting tool.
- Easily manage multiple brands and their accounts in separate client dashboards.
- Customers are given a dedicated customer support member for all their needs
Cons:
- Weak social listening and sentiment analysis capabilities
Price: £200 - £620/month
Social Pilot
Social Pilot is a social media management platform that helps businesses and individuals streamline their social media activities. It allows users to schedule and publish posts on different social media platforms, track performance analytics, and manage multiple social media accounts from a centralised dashboard.
Social Pilot's White label is marketed towards agencies and resellers to find possible revenue streams and enhance client experiences.
Top white labelling features:
Customise your brand: From the colours to the icons, customise the entire Social Pilot tool to match your brand image and outlook
Email set up: You can set up a personalised email address with your chosen name. This can integrate with your existing email workflows for the smoothest transition.
Integrations: SocialPilot’s White Label setup seamlessly integrates with your existing workflows for an intuitive and efficient user experience.
Pros:
- Choose a new URL or use your existing brand name for your customised social media management tool
- Enter new markets and create revenue streams for your brand with their reseller White Label setup
Cons:
- Interested customers must book a call with a sales member before finding out the price of the white-label feature
- Being based in India, sometimes time zones do not align to receive prompt customer support
Price: Available upon demo request
Promo Republic
PromoRepublic is a great solution for agencies looking to streamline their social media management. With a range of advanced collaboration features and customisable white label options, PromoRepublic is dedicated to serving the best interests of agencies.
Top white labelling features:
Post Ideas: This feature offers agencies a constant stream of fresh and engaging content for their clients' social media platforms.
Graphics Editor: This allows agencies to create visually appealing and professional graphics for their clients' social media content creation.
Social Media Calendar: An essential tool for agencies to effectively plan and organise their clients' social media content. It provides a visual representation of the content schedule.
Pros:
- Designed for larger agencies
- Includes all the basics of a white label tool, including brand customisation and reporting
Cons:
- Interested customers must book a call with a sales member before finding out the price of the white label feature
- Weak social listening and monitoring features
Price: Available upon demo request
Vendasta
Unlike the previous tools, Vendasta offers you white labelled social media services. Servicing your client on your behalf makes them a good choice for global agencies and media companies.
It empowers companies to sell their services to local businesses while maintaining a strong brand presence. With Vendasta, businesses can offer customers a fully immersive and on-brand experience.
Top white labelling features:
White-Label Service: A group of experts in white-label marketing services can create and schedule your clients’ content on your behalf.
Onboarding Process: Experts can introduce your clients to best practices for social media and help them build their content strategy.
Dedicated Writers: A team of creative writers with strong grammar skills and various areas of expertise can create engaging content for your clients.
Proof of Performance: Both you and your clients can receive real-time access to reports in your white-label marketing platform to see the results of our efforts.
Pros:
- Dedicated writers with strong grammar skills and various areas of expertise will create engaging content for your clients.
- Use custom images to drive more engagement from their repository of stock images
Cons:
- One of the pricier options available in the market
- Your white labelled tool is managed by an outsourced team
- If you are looking for more control, this solution may not be right for you
Price: Starts at $499/per month
HeyOrca
HeyOrca is a social media scheduler and planning platform specifically designed for social media marketers. It allows marketers to streamline their social media workflows, collaborate with team members and clients, and plan and schedule content across various social media platforms.
Top white labelling features:
Agency Customisation: Your agency's name and contact information are integrated into its interface. This ensures that all communications and content within the platform reflect your agency's identity.
Reports and Analytics: Reports and analytics generated within the platform can often be white labelled, meaning that when agencies share performance reports with clients, these documents have your agency's branding.
Email Notifications: Agencies can customise email templates with their branding, ensuring a consistent brand experience across all client interactions.
Pros:
- Includes all the basic social media scheduling functionalities
Cons:
- Can't create a personal subdomain, tabs and support pages
- Very limited customisation options
Price: $149/month
Final Thoughts on social media management services and software
We've explored six white label social media management software tools that offer powerful solutions for what you're probably looking for.
Naturally, our top recommendation for your white label needs is Sendible. With its user-friendly interface, extensive range of features, and unwavering dedication to client success, how could we not be biased?
However, you must make the right decisions based on your social media needs.
For example, if you want to impress your clients with an omnichannel branded experience, Sendible is the tool for you. But, if you're looking for a quick-fix solution, other tools could be a better fit for you.
Embrace your future in social media management with confidence — choose the tool your brand needs. Start your 14-day free trial.
