Social media management tools are crucial for agencies to establish a strong online presence for their clients, streamline their workflow, and analyse performance metrics effectively in the ever-changing social media marketing landscape. Therefore, it is essential for social media agencies to understand what to search for in order to discover the perfect social media tool for their needs.
Tools like Sendible empower agencies to manage client social media accounts seamlessly and integrate with other platforms to enhance content creation, curation, and management. Having a wide range of integrations in a social media management tool makes it easier for agencies to handle client accounts effectively and create better workflows. Leaving them with ample time to focus on the fun parts of the job, like social media interaction.
In this quick guide, we'll cover:
- Why is content creation important?
- Integrations your social media tool needs for effortless content creation
- What is content curation?
- Integration your social media tool needs for effortless content curation
- Managing and organising content for clients
- Integrations your social media tool needs for effective content management
Why is content creation important?
Original content is the cornerstone of any successful social media strategy. In a space where users are constantly exposed to digital noise, the authenticity and uniqueness of original content serve as the key differentiators in building a strong, ongoing bond with your audience.
Challenges in content creation for social media agencies
Content creation, while a vital component of any digital marketing strategy, is never as straightforward as it seems. Information is fruitful, attention spans are fleeting, and the challenge of producing engaging, valuable, and unique social media content falls on the shoulders of marketers, and the pressure has never been greater.
But don't worry, you've got a trusted social media management tool like Sendible at your side.
Integrations your social media tool needs for effortless content creation
Let's uncover some integrations your social media management tool needs to help your agency thrive:
Canva: Sendible's seamless integration with Canva, the graphic designer giant, allows agencies to elevate their content creation processes. Canva's user-friendly interface and extensive library of design templates empower even those with limited design expertise to create visually stunning social media feeds and schedule them on Sendible without ever leaving Sendible's compose box.
By combining the power of Sendible and Canva, agencies can effortlessly craft captivating content for their social accounts and marketing campaigns all within one platform.
Sendible 🤝 Canva
All your Canva designs in one place, ready to schedule.
Social Media Holiday Calendar: Injecting creativity into your content becomes effortless with the inspiration drawn from our social media holiday calendars directly integrated into your Sendible dashboard. The calendar provides inspiration for crafting timely and relevant content, leveraging events and occasions to engage your audience and potential customers effectively.
What is content curation?
Content curation and creation often get mixed up, let's break it down. Content curation is the process of discovering, collecting, and distributing relevant and valuable content from different sources to your target audience. Where content creation involves crafting unique and original content that cannot be found elsewhere.
Why is content curation important?
Let's be real - no one has time to constantly create new and unique content for every social media platform. Curating diverse and engaging content is not just a nice-to-have; it’s the secret sauce to keeping your audience hooked. So, it's a must that your social media management tool has integrations that allow you to curate content.
Content curation challenges for social media agencies
Now, the road to being a content curator master is not always a smooth ride. Agencies often find themselves stuck in the maze of digging out relevant content for hours for a client's social media account. And let’s not forget the challenge of maintaining consistency across multiple social media platforms everyone keeps banging on about. But fear not, these hurdles are common, and we're here to share some tricks of the trade.
Integrations your social media tools need for effortless content curation
It is essential for a social media management tool to have seamless integrations with various platforms that help with curating content. Here are some key integrations that will make content curation a breeze:
- Giphy: Spice up your social media posts with fun and engaging GIFs from Giphy. A Giphy integration in a social media management tool allows you to add a touch of humour and personality to your posts, keeping your audience entertained. Schedule and reply with GIFs on Sendible to almost all supported networks.
- Pexels: Access a vast library of high-quality, royalty-free images and videos from Pexels to enhance your Instagram feed without spending hours creating new content. With a Pexels integration, you can easily find visually appealing assets to complement your posts and make them more engaging.
- Flickr: Access a diverse collection of high-resolution images from photographers worldwide with Flickr integration. Use these visually stunning images to enhance your curated content and create visually appealing posts for a better customer experience.
- RSS Feeds: Stay up-to-date with the latest industry news and trends by having RSS feeds integrated into a social media management tool. With this, you could curate and post relevant articles and blog posts from trusted sources to your Facebook page and provide valuable insights to your audience whilst establishing your agency as a thought leader in the industry.
- RSS Auto-poster: Automate the process of curating and sharing content by using Sendible's RSS auto-poster integration. This feature allows you to schedule curated content from RSS feeds to be published on your social media channel at optimal times, ensuring consistent and timely updates for your audience.
- Attach Images from URL: Easily add images from an external website like Google, by attaching them from a URL. This integration allows you to include visuals from any website and online platform directly into your curated posts, keeping your client's social media presence them more visually engaging, up to date and informative.
By leveraging these integrations in a social media management tool, you can streamline your content curation process, save time, and deliver high-quality, engaging content that resonates with your audience.
Millions of images and videos are ready to be scheduled by you.
Managing and Organising content for clients
Efficient content management is vital for agencies with multiple clients and platforms to juggle. It acts as the backbone that ensures smooth content workflows, meets deadlines, and allows creative energy to be focused on what really matters - creating engaging content.
Managing and tracking content across multiple platforms is a complex task that can be overwhelming for agencies. Therefore, a social media management tool with the right integrations ensures smooth and effecient social media management.
Integrations your social media tool needs for effective content management
Google Drive: A Google Drive integration provides a seamless solution for storing, organising, and collaborating on content across teams. Content, files, and documents can all be easily pulled in from your drive and scheduled and edited through Sendible.
Dropbox: Dropbox integration offers another robust platform for agencies to store and share content securely. Agencies can centralise their content storage, making it easier to collaborate on projects and ensure that all content assets are organised and accessible through Sendible when needed.
With these integrations in a social media management tool, agencies can enhance their content management processes, improve workflow efficiency, and ultimately deliver high-quality content that resonates with their target audience.
Import all of your content directly from Google Drive into your compose box with ease.
Wrapping it Up
Woohoo! You made it and now know what your social media management tool needs to help your agency navigate the social media marketing world. The integrations within Sendible equip agencies with the means to overcome challenges in content creation, curation, and management with ease.
As agencies strive to maintain a strong social media presence and foster meaningful connections with audiences, having the right integrations becomes an invaluable asset in providing a streamlined workflow for clients.
Embrace the power of Sendible and its integrations to stay ahead in the ever-evolving realm of social media marketing, start your 14-day free trial today.
