This blog is all about a feature we released: posting to Instagram. One of our competitors released a feature surprisingly similar that has created quite a buzz. So we thought we’d reassure our users that yes, we have that feature, and yes, we did it first.


Don’t be deceived

Please don’t be deceived by clever articles that aim to make you think you can post to Instagram through a third-party application. That simply cannot happen and after some research, you’ll find that this is not what the application is providing. You can learn more about Instagram scheduling tools and alternatives to our tool in another blog.


A bit about Instagram

Instagram does NOT want to integrate with third-party apps, so much so that it’ll not release an API for posting. This means that it’s impossible for anyone to post to Instagram without going through the site on a mobile device.

As Instagram Partners, we aim to give the best community management and analytics features we can and if Instagram does open its API, we will be quick to implement a more efficient way to schedule posts to this platform.

You’ll find that there are applications that claim to be able to do this – but this is achieved by having a physical mobile phone on-site that is used to upload photos to another person’s account. It has taken Instagram a lot of manpower and resources to fought back and it’s now getting stricter on such services.

What does this mean for social media management tools? Well simply, for now, and the foreseeable future, they’ll not be able to post to Instagram, not directly at least.


What social media management tools CAN do

We thought long and hard about what we could to allow scheduling to Instagram within the confines of the company’s restrictions. We recently developed a new solution that allows you to schedule the post to Instagram via our tool, and when it’s time to publish the post, you’ll receive a push notification on your mobile device and an email.

When the push notification appears, it only takes four taps for the user to launch Instagram, edit the photo or video if required, paste the caption and publish the post. The good news is that this new feature not only simplifies scheduling but also gives users the ability to store their Instagram posts on Sendible and assign posts to others for approval.

The best of a bad situation

We know this is not the ideal, but it’s currently the only way how social media management tools can post to Instagram at pre-set times. We believe this feature makes the best out of a less than an ideal situation and will save you time when posting your awesome photos and video to Instagram.

Let us know if you have any questions about this integration. We want you to be clear on what you’re getting so let us know what you think! If you haven’t already tried Sendible, sign up for a free 30-day trial here.

Leanne Clements

Leanne has a passion for technology and social media. She has a growing interest in writing and is keen to study the impact of social media on technology.

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