How to Set Up an Instagram Account for Your Business

Learn how to set up an Instagram account for your business

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Instagram is a thriving network with over 500 million monthly active users tapping away on their screens worldwide. What’s more, only 36% of marketers are using Instagram for business, compared to the 93% who use Facebook (source: selfstartr).

Just consider how oversaturated and competitive Twitter or Facebook is (not to mention the necessity to invest in ads or algorithms). Instagram, on the other hand, presents marketers with the opportunity to push through the clutter.

Hence why we thought we’d show you the ropes of how to set up an Instagram account, so you too can take advantage of this social media channel. But first things first, you will need an Instagram account.

 

Setting up an Instagram account

Before you create a new account (or decide it’s time to refresh your old one), ensure you’ve defined how Instagram will serve your business. This social media network can support a range of business objectives, but to truly succeed, you will need to narrow your focus. Keep in mind that both, high-quality content and consistency, are essential.

 

Define the purpose of your new channel

Ask yourself, what do I want to achieve on this social media network. Do I simply want to extend the reach of my brand, or create a place where customers could share photos of our products? It could also be that you want to highlight the more human side of your business and your company culture to attract new talent. That’s what we have chosen to do with our own Instagram account @sendiblesocial.

 

Polish your profile

Make sure your username and the name of your account, match that of your business. Add a description, i.e. bio (up to 150 characters), to describe what you do and what the channel is for, be interesting and compact.

Note that links in individual posts don’t work, so make use of the one that does – located in your Bio section. Don’t waste it on your homepage. Update the link frequently, especially when running events, big product launches and special promotions.

Unlike most other social media networks, Instagram doesn’t have a custom cover photo to help with brand recognition. This means most of your branding will come from the content you publish (so, plan wisely).

Great example of an Instagram bio

Image source: GE’s Instagram account

Just recently, Instagram introduced business profiles, allowing users to add contact information, industry and a business address on their profile. Instagram also offers enhanced analytics to let businesses better understand their followers.

While the new Instagram Business Tools can definitely help businesses grow, not all have rushed in to switch. Switching to a business profile requires connecting to the business’ Facebook page, which some fear, might limit post visibility in the future.

 

Create great content

Instagram is all about visuals, so it’s crucial you can create content that adds value to your audience and potential customers. Seek to inspire and entertain, not directly promote your product or service.

Images and videos (up to 1 minute) can be posted, preferably in Instagram’s signature square format. Uploading images and videos in landscape orientation is possible, but the preview will be cut off at the edges.

Accompany each image with a great caption and use hashtags sparingly to extend your reach. For more ideas on how to use Instagram for business check out our blog post on indirectly showcasing your products, building anticipation and collaborating with others.

Evernote's branded Instagram page

Image source: Evernote’s Instagram account

 

Engage with others and create relationships

Start by following relevant industry influencers and publications. Don’t forget about project collaborators and brands you have done business with. Instagram is great for showing your team spirit, so make sure to tag collaborators in captions and they might comment or even repost your post.

Take note that it’s best to have the perfect Bio and a few updates already posted in place before you start following lots of accounts. You wouldn’t want influencers to see an empty profile when they check who followed them recently – so don’t miss out.

 

Instagram + Sendible = ❤️

Sendible integrated Instagram into its social media management dashboard back in December 2012. Our tool allows to monitor your Instagram home feed, read and respond to comments as well as search for specific hashtags. It’s also possible to schedule your posts in advance, but due to Instagram’s API restrictions that limit 3rd party app access, we had to create a workaround.

All content must be published via Instagram, thus forcing users to always upload their photos and videos via the original mobile app. So, you can “schedule” your post to Instagram via Sendible (choose the text, image and hashtags) as you would for any other network.

When the post is due to be published, the image and content will be emailed to you (instead of posting directly to the network). Then all you need to do is copy & paste it manually into the Instagram app. You might also want to know more about how to manage your Instagram account with Sendible.

One of the most recent additions to the Instagram app is the real-time hashtag search. We also added Instagram to our keyword monitoring apps, making it easier to pick up brand mentions on this network. The Sendible team is also looking into implementing more exciting new features to Instagram fairly soon, stay tuned!

Social media management software for agencies and businesses
If you don’t have a tool to help you schedule social media posts to multiple social media networks just yet, you can give Sendible a try, completely free for 30 days.

Veronika Baranovska

Veronika is a content marketing specialist at Sendible.com. As of today, she has five years of social media marketing experience under her belt as well as knowledge of SEO, e-commerce and email marketing. Veronika earned her Bachelor of Arts degree in media and cultural studies in 2013.

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  • lorraine

    I already have one instagram profile and can’t seem to set up another profile : I have one for my primary biz, now I want one for my part time biz. HELP

    • Thoams

      You only can have 1 account signed in at once. You can sign out of your primary one and create another for your part time biz. You just need to sign in and out of each account every time

  • http://www.arcanevault.com/blog Michael Ligot

    Just used this to set up a profile for our new site. Thank you very much!

  • http://slidehunter.com/ SlideHunter

    Hi Vishal,
    I want to setup a new profile for my website. However, I am wondering if there is any way to manage all this Instagram thing from the web, instead of requiring to download the app for the mobile.
    Also, any advice on how managing multiple Instagram accounts?

    • Sendible

      Hello there

      Thank you for your enquiry.

      In order to get the best out of Instagram, you will still need to use the application on your smartphone.

      You can definitely manage multiple Instagram accounts through our dashboard and we would be happy to tell you more.

      Send us an email at marketing@sendible.com with more details and let’s see how we can help you with your profiles.

      Kind regards
      Veronika

  • info indo

    Thank you for the information, a very good article, whether an instagram account can be interconnected in two facebook account ??

    cara daftar akun

    • Veronika Baranovska

      Hello there

      Thank you for your question.

      Unfortunately it’s only possible to link your Instagram account to only one Facebook account at a time.

      Kind regards
      Veronika

    • Sendible

      Heya, thanks for the comment. Each Instagram account can be connected to only one Facebook account. If you’d like to share posts from your Instagram account to the second Facebook account, you’ll need to share them manually :)

  • Charlie Reeder

    Is it possible to set up a business account on IG? I have noticed a few with a contact button as well as a follow button. HOw do you sign up for this?

    • Sendible

      Hi Charlie, thanks for asking. Instagram Business accounts are currently unavailable on Sendible, this is due to their closed API.

      We are holding our ear to the ground though, and will implement it as soon as it is possible.

      • Marijo Anković

        >Thanks guys a lot! That is the reason why I wanted to switch my private profile to bussiness profile, but I’m from Europe! :-)

        • Sendible

          No problem at all! I guess the rest of the world just have to wait – including us! :)

  • Danielle Ryan

    hello! we have one location that doubles as a Night club and a Restaurant so we have created an instagram account for each side of the business. Is there a way to have 2 business instagram accounts for the same location?

    • Sendible

      Hello Danielle, thank you for asking. It should be fine for a regular Instagram account. If you subscribe to the new Business profile however, Instagram might not let you if you only have one Facebook Business page.

      If you do have two Instagram accounts for the same business, make sure to put a note about it in the bio. Customers love it when it’s easy to mention or tag a place they like.

  • Isabel

    I was able to switch my personal to a business account and link to my FB Page; however, I’m not able to see the the “Insights” option. I’ve tried from ipad, iphone, android. I did get the most updated version of the app. Could be possible that some people could switch into Business Profile and not have access to Insights yet? What can I do to fix this?
    Thank you

    • Veronika Baranovska

      Hello Isabel, thanks for asking. Not quite sure why you don’t have access – Insights should be just on the left of the cog icon on your mobile app.

    • Sendible

      Hello Isabel, thanks for asking. The Insights button should be just on the left of the cog wheel on your Instagram app. If it doesn’t appear and you are certain that you have a Business profile, you might want to report it to Instagram. Hope this helps!

  • Zachary Mitri

    I’m confused! I have 3 accounts connected to my IG – I have my personal one, and two others. On my personal account, I didn’t have the switch to business profile option, but on the other two accounts I did? I’m really confused as to how those two have the option but my main page doesn’t.

    • Sendible

      Hello Zachary, thank you for the question. It’s hard to judge without seeing your profiles, but this could be because an Instagram Business profile requires a Facebook Fan / Business Page.

      In other words, your personal Instagram profile isn’t eligible because you have a personal Facebook page.

  • Colleen HJ

    Please help! I switched my instagram account from personal to business on Friday. Since then my profile has said it ‘can’t refresh feed’ and won’t load any images. This error message shows up when using ANY phone (I tried on different members of my family). The activity feed works, I get notifications, I can see others current posts but my personal profile has 0 images (there were 32 before the switch) and it hasn’t been able to refresh since Friday. Urgent help as we run ads and our customers are constantly looking at our profile. Any advice would be MUCH appreciated!

    • Sendible

      Hello Colleen, it could be a bug in the mobile app. Have you tried checking on a laptop or desktop PC?

  • Kimberlygreen

    Hey! I created a business account and everything was going really good for a couple of days… Then my account was disabled for “violating terms!” I didn’t violate anything. I went through all of the recover processes and never heard a word from Instagram. So I decided to start a new business account… Within 2-3hrs, my new account is disabled as well. How come this keeps happening to me?

    • Sendible

      Hello Kimberly, that’s really sad to hear.

      Since your Instagram Business Account is linked to your Facebook page, you need to make sure that you are not violating any terms of use on Facebook.

  • Piero Annoni

    I’m trying to switch to a business account ad suggested bi IG but it fails saying : can’t find a FB page, but I have a FB business page. What might be the problem?

  • Danielle Welling

    Every time i try to promote a post, everything goes well untill i click preview promotion and the app disappears. anyone else has this problem?

  • Jenny Rúriks

    I am an admin on FB but still can´t connect the accounts and switch to business profile, it says no Facebook Pages found, what might be the problem?

    • Sendible

      Difficult to say. It could be worth a try to link the FB account to your Instagram profile before attempting to switch to the business profile.

      • Jenny Rúriks

        Thank you for your reply! I have already done that but still does not work :/