Schedule & Tell: Hottest trends in social media management.

At Sendible, we are incredibly proud of our mission to assist social media managers, agencies, and marketers in developing a vibrant, continuously growing social media presence. So, when we uncovered the staggering volume of scheduled posts within a year, it really did warm our hearts. Shout out to all our customers. 💜

Okay, enough soppiness.

based on Sendible results from Jan - Nov 2023

With over

7 million

posts scheduled in 2023, it's clear that our platform has become a must-have tool for social media professionals worldwide.

Having a centralised platform for managing social media channels, empowers marketers to effortlessly distribute their content across multiple platforms and effectively reach their target audience.

Disclaimer - this is 7 million compose box messages (the amount of times messages were sent using the compose box), if we gave out the specific total amount of messages sent with Sendible the legal team would be spamming us 🙃.

So what can we learn from this?

Schedule. Your. Content.

If this number doesn't persuade you that you need a social media management tool like Sendible, we've got some more juicy stats for you!

Imagine posting that manually? It would probably take longer than it took Elon to take over Twitter, oops X, right?

This feature not only streamlines the process of scheduling but also allows marketers to focus on other essential aspects of their job, like creating engaging content, analysing performance metrics and scrolling on TikTok.

With Sendible, social media managers can confidently navigate the ever-evolving world of social media marketing, knowing that their posts are being efficiently handled and posted across various platforms in Bulk.

So, if you’re someone who has social media at the bottom of their to-do list because it takes too long, this is the feature for you.

p.s Agencies looove this feature, it saves them so much time when managing different clients all at once.

“We have literally saved about 50% of our time previously spent on social media management by using Sendible”

Scott Cox, Founder @ Social Reach

Approvals have always been a customer favourite when using Sendible, and it's not hard to see why.

With the ability to send messages for approval directly through the platform, social media managers can streamline their workflow and eliminate the need for endless back-and-forth emails.

This feature not only saves time, but it also ensures clear communication with clients and allows for easy collaboration on social media content.

By centralising the approval process on one platform, social media marketers efficiently manage client feedback before scheduling posts and do not have clients coming for their necks!

Discover approval workflows

We’re as shocked as you! 😲 Everyone claims Facebook is dead and no one uses it, but apparently not.

The platform continues to be one of the most popular and widely used (and scheduled to) social media channels. With billions of active users, it's clear that Facebook is still a powerhouse in the social media world.

Why is Facebook still so important? Well, the 6million messages scheduled speaks for itself - people are active on there.

Whether it's connecting with friends and family, joining groups and communities, or following their favourite brands and influencers, Facebook offers a vast audience and lots of engagement opportunities.

So add to your 2024 goals if you haven’t already: Post to Facebook.

Post per channel

SOURCE: SENDIBLE USAGE RESULTS FROM JAN - NOV 2023

THE GRAPH SHOWS IT ALL

We know Facebook won the scheduled content award, but what about the others? What type of content should social media marketers be prioritising?

Here are some ideas for the top 3 social channels:

Facebook:

Share a business milestone with your followers

Test post: Unpopular/ Controversial opinion in your niche

Reel: Share ten ways to achieve ___________

Instagram:

Carousel: Favourite tools you use in your business as a (your role)

Reel: A Day in the Life of ____
(you wouldn’t need a trending sound to schedule this 😉)

Carousel: When you first started in your business  vs. where you are now

X (Twitter):

Ask a question in a poll format: Twitter works excellently for receiving opinions.

Post a meme: Twitter always works great for them

Schedule your favourite quote to motivate followers

What did we learn from this?

Do not ghost on Facebook.

What type of content dominated scheduled posts?

Instagram Carousel
52.9%

Images
34.6%

Videos
11.5%

SOURCE: SENDIBLE USAGE RESULTS FROM JAN - NOV 2023

FINDINGS IN SHORTY

Carousels are King! 👑

Over half of all scheduled content were Instagram Image carousels. This is not so surprising as carousels offer a versatile and engaging format that can effectively capture users' attention and drive higher engagement rates.

Plus, they’re nice to look at.

Schedule a carousel

We all know that short-form video content dominates social media platforms nowadays. However, you might be wondering why this trend isn't reflected in scheduled posts.

Well, the answer is quite simple - Instagram's API limitations restrict third-party tools from scheduling reels with trending sounds. However, a secret feature not included in these results are Instagram Reminders. Sendible users can set reminders to post their reels with trending audio using our tool, keeping them organised.

How to incorporate these findings into your 2024 social media strategy.

Continue scheduling Instagram carousels

Schedule short-form videos which do not require trending sounds

What’s so special about Wednesdays?

We don’t know, either. But we now know it’s a highly competitive day for posting content on social media.

Best day to schedule content for

AN AVERAGE OF 4,000 POSTS WERE SCHEDULED Every WEDNESDAY

Every social media manager is on the hunt for audience engagement and searching for ways to boost it.

Strategic content scheduling is crucial for maximising engagement and reach. Mondays set the tone for the week, Wednesdays offer light-hearted and entertaining content (this could explain these results), and Fridays showcase a relaxed and fun side to a brand. 

By strategically choosing posting days, social media managers can create meaningful connections with their audience.

Tip:

Explore alternative scheduling days to maximise reach and engagement.

Luckily for you, social media management tools like Sendible offer an optimal time feature that suggests the best times to publish based on audience behaviour, ensuring content reaches the audience at the most opportune moments for higher engagement.

Who would have thought? Social media marketers seem to love the holidays. And why wouldn't they?

Holidays provide the perfect opportunity for brands to connect with their audience more personally and emotionally.

By aligning content with popular occasions like Valentine's Day, social media managers tap into the collective sentiment and capitalise on the holiday's increased interest.

Sendible’s users are reminded of upcoming holidays with its built-in Holiday Calendar, making scheduling content for the holidays a breeze.

Basically, we’ve made it super easy for Sendible users you to celebrate holidays on social media so they have no excuse 😉.

What did we learn from this?

Celebrate Holidays on social media

This trend report on the user usage of Sendible provides valuable insights that can assist you in developing your social media strategy for 2024.

The data shows a consistent increase in scheduled Facebook content, indicating a growing opportunity for social media marketers to reach new audiences on a daily basis.

The ease of approvals has improved client relationship management, while bulk upload has significantly reduced the time spent on manual posting for social media marketers.

Make 2024 the year you take control of your social media and tick off these virtual non-negotiables of a social media management tool with us:

Approvals

Bulk Uploads

All major social media platforms

Built-in holiday calendar