Wrap it up: Top social media management trends.

and thats exactly what our customers delivered.

At Sendible, our mission is to empower brands, solopreneurs, small businesses, and social media marketers to grow their social media presence with ease. That’s why discovering the incredible number of scheduled posts created over the past year truly warmed our hearts. 

A big shoutout to all our amazing customers for making it happen!

based on Sendible results from Jan - Nov 2024

This year, there were over

600 million

scheduled posts through the Sendible Compose Box -  insane! 

We’ve made scheduling content effortless by having a centralised dashboard where you can schedule content to multiple platforms without switching your browser tabs. 

What does this mean?

Scheduling content is very much alive and thriving.

We often come across concerns about scheduled content underperforming compared to native posting—but that’s simply not the case.

Our advice?

Schedule. Your. Content.

Focus on creating content your audience wants to see, and you’ll watch your analytics improve, regardless of how it’s published.

If this number doesn’t convince you to hop on the Sendible train, don’t worry—we’ve got plenty more juicy stats coming your way!

59 million+ posts were bulk uploaded and scheduled using Sendible.

This feature not only streamlines the process of scheduling tons of content at once, but also allows marketers to focus on other essential aspects of their job, like creating engaging content, analysing performance metrics or catching up to the latest TikTok drama.

With Sendible, social media marketers can confidently navigate twist and turns of the social media world, knowing that their posts are being efficiently handled and posted across various platforms in Bulk.

So, if you’re someone who has social media at the bottom of their to-do list because it takes too long, this is the feature for you.

PS: This feature was MADE for managing multiple accounts, so if you do - this one for you.

“We have literally saved about 50% of our time previously spent on social media management by using Sendible”

Scott Cox, Founder @ Social Reach

Every marketers knows there’s no better feeling than when your content idea is approved with no notes.

This is probably why this feature is a customer favourite - with the ability to send messages for approval directly through Sendible's platform, social media managers can streamline their workflow and eliminate the need for endless back-and-forth emails.

This feature not only saves time, but it also ensures clear communication with team members or stakeholders and allows for easy collaboration on social media content.

By centralising the approval process on one platform, social media marketers efficiently manage client feedback before scheduling posts and do not have clients coming for their necks!

Discover approval workflows

As over 63 million messages were sent to Facebook through Sendible this year we can see people are still posting on the 'millennial social media app'.

Facebook clearly continues to be one of the most popular and widely used social media platforms, maintaining its status as a dominant force with billions of active users.

Despite the rise of newer platforms, like Threads and Bluesky (coming soon to Sendible fyi) Facebook remains a powerhouse in connecting people across the globe.

So, is posting on Facebook still crucial for brands and marketers?

Simple answer, yes — users are not only active, but they’re engaging consistently. Facebook provides a diverse and engaged audience. This makes it an invaluable tool for both organic engagement and paid advertising.

If you haven’t added Facebook to your 2025 social media goals yet, now’s the time to do so. Posting regularly on Facebook can help you tap into its vast audience and create meaningful connections with your followers.

Post per channel

SOURCE: SENDIBLE USAGE RESULTS FROM JAN - NOV 2024

THE GRAPH SHOWS IT ALL

What did we learn from this?

Do not ghost on Facebook.

Nothing. 

It's still the top day for content to be published for.

What does every other day look like? 👇

Best day to schedule content for

AN AVERAGE OF 4,000 POSTS WERE SCHEDULED Every WEDNESDAY

Why Wednesday?

It remains a consistently popular day for content to be posted, last year and this year —and if we had to speculate, it’s likely because it falls right in the middle of the week when engagement tends to peak.

Midweek often strikes a balance for audiences: the hustle of Monday and Tuesday has settled, and the anticipation for the weekend hasn’t yet taken over.

People are in a productive mindset, spending more time online and actively engaging with content, making it an ideal time for marketers to capture their attention.

Every marketer is on the hunt for audience engagement and searching for ways to boost it so this might be your sign to post your hard-hitting content on a Wednesday. 

Tip:

Explore alternative scheduling days to maximise reach and engagement. Like Sunday when not as much content is being scheduled may be the right time for your brand to stand out.

Luckily for you, social media management tools like Sendible offer an optimal time feature that suggests the best times to publish based on audience behaviour, ensuring content reaches the audience at the most opportune moments for higher engagement.

Who would have thought? Especially as in marketing we assume everyone is probably off having a great summer. But here we are!

Our hunch is June often sees a surge in content publishing due to its perfect timing for seasonal campaigns and strategic goals.

As the start of summer in many countries, it’s the ideal moment for brands to launch vibrant, summer-themed campaigns that align with vacations, warmer weather, and a more relaxed seasonal vibe.

Holidays and events like Father’s Day and Pride Month also make June a hotspot for timely, culturally relevant content, giving marketers opportunities to connect with their audience in meaningful ways.

Speaking of holiday marketing - check out our holiday content calendar for free content ideas.

What did we learn from this?

June could be a sweet spot for your brand in driving engagements.

This might have been one of our favourite product launches this year. Introducing AI Assist to our platform changed the way customers create content.

Since its release in June over 4,000 messages have been customised for a specific social media channel and  3,500+ hashtags have been generated using AI Assist. 

Incredible!

AI Assist was built to simplify content creation, helping users craft polished, engaging posts with minimal effort.


We believe AI can go beyond basic automation. We've made it so that you can use AI Assist to deliver smart suggestions to enhance tone, refine grammar, and perfect messaging—ensuring every post stays true to your brand’s voice.

We didn't just want to be another brand jumping on the AI chain, but offer a feature that really evolves to way our customers do social media - effortlessly.

Plus we recently upgraded every Sendible plan with this feature.

What did we learn from this?

Add AI to your marketing workflow.

We hope you've enjoyed this year of social media as much as we did!

This trend report provides valuable insights that can assist you in developing your social media strategy for 2025, and we suggest sharing and saving this report.

The collected data shows a consistent increase in scheduled Facebook content, indicating a growing opportunity for social media marketers like yourself to reach new audiences on a daily basis through this channel.

The ease of approvals has improved relationship management, while bulk upload has significantly reduced the time spent on manual posting for social media marketers.

Make 2025 the year you take control of your social media and tick off these virtual none negotiable of a social media management tool with us:

Approvals

Bulk Uploads

All major social media platforms integrated

Built-in holiday calendar