LinkedIn isn’t just for text-based posts and professional networking anymore. It’s fully embraced video content.

According to Vidmob's LinkedIn Creative Trends report, over 50% of LinkedIn users engage with video content in their feeds every day. They spend triple the time watching video content than reading static posts, and companies are getting 6x more engagement on live.

Source

But what kind of videos should you post? And how do you use them effectively?

That’s what we’ll be answering in this post.

Types of LinkedIn videos you can post

Not all videos are created equal, and LinkedIn offers a few different options:

• Feed videos. These are pre-recorded videos that you upload directly to your LinkedIn feed. They can be anywhere from a few seconds to 10 minutes long. Ideal for storytelling, educational content, and updates, feed videos are perfect for grabbing attention as people scroll.
• Short-form vertical videos. Short-form videos (think TikTok-style clips) are gaining traction on LinkedIn. These bite-sized videos are usually under a minute long and often have a casual, behind-the-scenes feel. They’re great for quick insights, industry tips, or showcasing your work in action.
• Live videos. Live streaming on LinkedIn allows you to connect with your audience in real-time. It’s great for interviews, Q&A sessions, and mini-workshops. Plus, LinkedIn tends to push live videos higher in the feed, meaning better reach and engagement.

LinkedIn videos aren’t meant to be as entertainment-driven or “authentic”—you know, that just rolled-out-of-bed look you see on lots of TikTok videos—as TikToks and Instagram Reels.

The focus is on value-driven content—industry insights, professional advice, and business growth.

That said, borrowing some of the engaging elements from these platforms (like snappy edits and text overlays) can make your LinkedIn videos more compelling.

For example, this video post from Hassan Shakeel is very cinematographic, with high-quality editing and nice transitions. Not every video has to be like this, but it’s a good example to highlight the differences.

9 ways to use LinkedIn videos to grow your business

1. Use a combination of all video types

Mixing feed videos, short-form clips, and live streams keeps your content fresh and engaging. Each format serves a distinct purpose.

Feed videos establish authority by providing in-depth insights or company updates. Short-form videos quickly grab attention with bite-sized, high-impact content. Live videos foster real-time engagement by allowing direct interaction with your audience.

By incorporating all three formats, you create a dynamic video strategy that caters to different audience preferences and maximises reach. Not to mention, experimenting with different video lengths, styles, and formats can help determine what resonates best with your followers, enabling you to refine your approach over time.

2. Maintain a regular publishing frequency

Most marketing experts advise posting on LinkedIn 2 to 5 times a week. But we get it—it can be difficult to maintain a regular posting schedule.

Here are some ways you can make creating and posting videos on time much easier:

• Create a content calendar. Plan your video topics at least a month in advance. This ensures a steady flow of content and reduces last-minute scrambling.
• Batch create videos. Set aside time to record multiple videos in one session. This allows you to create content in bulk, making it easier to stick to your posting schedule without feeling overwhelmed.
• Repurpose existing content. Take blog posts, podcast clips, webinar highlights, or social media content and repurpose them into LinkedIn videos. This minimises the workload while keeping your content pipeline full.
• Schedule posts in advance. Use LinkedIn’s native scheduling tool or a social media management tool like Sendible to pre-schedule your videos. This ensures consistent posting, even during busy weeks.
  You can book a demo of Sendible here to see exactly how post scheduling works, plus other features like white labelling, automated reports, campaign management, and more.

The most important thing to remember: consistency is key. Whether you post once a week or three times a week, keeping a steady rhythm helps build audience trust and keeps you top of mind.

Your 2025 Guide to LinkedIn Metrics: Everything You Need to Know

Take a look at the list

3. Post a variety of content

Want a surefire way to turn off your audience? Post the same type of content over and over again. Or better yet: only post promotional content.

Having a signature style and promoting your brand is great, but only to an extent. 

Here are some ideas for other types of content you can share:

• Educational and thought leadership content. Share valuable insights, industry trends, or expert strategies that position you as a knowledgeable authority in your field.
  For example, you could create a video explaining a common challenge in your industry and offering actionable solutions or breaking down a recent market shift and its implications.
• Client testimonials and success stories. Nothing builds credibility like social proof. Share video testimonials from satisfied clients explaining how your product or service helped them.
  Alternatively, create case study videos that outline a client’s problem, the solution you provided, and the results they achieved. These videos showcase real-world impact and build trust with potential customers.
• Behind-the-scenes content. Give your audience a look into your daily workflow, team culture, or creative process. This could include a day-in-the-life video, a tour of your workspace, or a time-lapse of a project coming to life.
  These videos humanise your brand and make your audience feel more connected to you and your business.

4. Repurpose content from other channels

If you’re already creating videos for YouTube, TikTok, or Instagram, don’t reinvent the wheel. Repurpose that content for LinkedIn with a professional spin—trim, tweak, and tailor it to fit your audience.

For example, a long-form YouTube tutorial can be condensed into a LinkedIn feed video with key takeaways.

A TikTok video with a casual, trending audio clip can be transformed into a more polished LinkedIn short-form video with captions and professional insights.

An Instagram Reel showcasing a day in your business can be adapted into a LinkedIn post focusing on workplace culture and leadership lessons.

By adjusting the tone, length, and messaging, you can effectively share content across multiple platforms while maintaining relevance for each audience.

5. Hop on trends when relevant

Jumping on social media trends (as long as they align with your brand) can boost visibility. If a certain challenge, format, or topic is trending in your industry, create a video that adds your unique perspective.

6. Use captions, text overlays, and compelling visuals

How many times have you been waiting at the doctor’s office, in the bathroom, or on public transport watching a video?

…With the sound off.

Yeah, a lot of people just said more times than they can count.

Adding captions to your LinkedIn videos is a must if you want those people to keep watching.

Plus, text overlays can highlight key points, and strong visuals (like clean graphics or well-lit footage) make your videos more engaging.

Just take a look at the engagement this captioned video post from Alexandra Rynne received:

Here are some key tips to enhance your visuals and captions:

• Use bold, eye-catching thumbnails. A strong thumbnail with clear text or an engaging image can entice viewers to click on your video.
• Incorporate brand colours and fonts. Maintain consistency in your video design by using colours and fonts that align with your brand identity.
• Keep text overlays brief and readable. Use large, legible fonts and ensure the text stands out against the background.
• Add captions using tools like Kapwing or Rev. These tools make it easy to generate and customise captions for accessibility and engagement.

7. Promote live videos 1-2 weeks in advance

Live videos need a bit of planning. Give your audience a heads-up at least a week before, and promote the event multiple times leading up to it if you want the best turnout.

Some great live video ideas if you don’t know where to start:

• Interview industry experts
• Teach mini-workshops or how-to sessions
• Host Q&A sessions

8. Engage with comments and DMs after posting to boost reach

Posting the video is just the beginning. Stick around to respond to comments and messages. It not only builds relationships but also signals to LinkedIn’s algorithm that your content is worth pushing to more people.

I like to schedule time for this on my daily calendar. Spending just 30 minutes in the morning and afternoon can make it so much easier to stay on top of your engagement.

9. Use relevant hashtags to increase discoverability

Hashtags help your videos get discovered by the right people. Use a mix of broad (think #marketing, #leadership) and niche hashtags (hello, #B2Bmarketing, #LinkedInGrowth) to expand your reach.

But be careful not to overdo it. You can technically use up to 30 hashtags, but LinkedIn recommends only using 2 to 5.

Conclusion

LinkedIn is no longer the hyper-professional, big boys-only social media platform that it once was. It’s still the perfect place for networking, but it’s embraced the popularity of video that’s been spread by platforms like TikTok and Instagram.

With these tips, you can create an effective LinkedIn video content strategy for your clients. All it takes is strategy, consistency, and refining.