Earlier this year, we let you know that Meta deprecated some metrics impacting all third-party apps like Sendible. This resulted in the removal of certain Facebook metrics in Sendible’s Quick Reports and Custom Reports.
They are continuing with these updates and will be phasing out a small number of additional metrics starting 10th September 2024, that may impact you. As part of this update, Sendible has also introduced some new metrics within your Facebook reports.
Why Meta is introducing these changes
While Meta has not fully shared its reasons for these updates to its API, they are likely part of the platform's ongoing efforts to enhance user privacy and security and to improve the quality of the metrics provided for the new Pages experience.
You can learn more about Facebook’s decision in their announcement.
Our goal is to keep you in the loop as early as possible and be as transparent as we can about these upcoming changes to ensure minimal disruption to your Sendible experience. Here's what you need to know.
The good news
- Scheduling and publishing to Facebook Pages remain intact with no interruptions.
- You will still be able to monitor engagement through your Priority Inbox and Social Feeds for Facebook as normal.
More video reporting
We have added more in-depth analytics to help track how your Facebook content is performing. You can now analyse your Facebook video views with a brand new reporting module.
This will be broken down into organic, paid, and total views for your Facebook video content.
Other changes to reporting
Starting September 10, 2024, some of the metrics currently available in Quick Reports and Custom Reports will be phased out. While the core functionality remains, certain data points you may be used to will no longer be tracked.
For full details of the impacted reports metrics, see our support article here.
Any questions?
While these updates may present challenges, we're committed to minimising disruptions for our users and ensuring a seamless transition.
As your trusted social media management platform, we're here to help you every step of the way. Whether you have questions about the upcoming changes, need guidance on your social media strategy, or require technical support, our team is here to provide the help you need.
Stay tuned for further updates from the Sendible team as we continue to navigate these changes.
