Your Guide to Leveraging an AI Social Media Post Generator

Artificial intelligence (AI) is transforming the business landscape.

In recent years, through the likes of ChatGPT and other AI-based platforms, AI has come front and centre. It’s now being used for common tasks, like automated responses, customer service chatbots, and even creative things, such as social media idea generation. 

As a business, you should be leveraging every tool available to reach your goals. If social media is a priority, consider how AI can be an influence. An AI social media post generator or program can enable more consistent posting and better overall performances. 

In this article, we discuss the impact of AI on social media and break down how you can leverage AI tools to your advantage. 

How AI social media tools can be used to benefit your business

Most people are aware that AI has a growing influence on a wide range of industries. However, as a rather complex topic, many don’t understand what this actually means. 

Below, we have identified the main ways AI can be used to boost your social media and positively impact your business.

Source: Fit Small Business

AI in Social Media: Benefits, Tools, and Challenges

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1. Generating content ideas

Coming up with fresh content ideas to engage customers and increase your audience can become tedious.

It’s important to keep up to date with trends and themes in your industry, but you might feel the effort is not worth the results. This is where AI comes in. 

An AI social media post generator or AI integration can offer suggestions on what you should post on each channel. The software scans social media networks and analyses trends and topics that your target audience is interested in. It will then offer a list of ideas. 

While AI might not give you the same insights as you’d come up with yourself, it’s an efficient topic-generation tool. It works much faster than a person. So, if you ever feel stuck or short of ideas, AI is a perfect outlet. 

2. Writing engaging captions

Coming up with content ideas is one thing, but writing engaging captions is another skill entirely. 

Fortunately, one of the key areas of progress in AI technology in recent years has been language. Modern AI programs use complex language models, allowing them to write quality copy in a range of styles. All you have to do is prompt them. 

Using AI to write your social media messages and captions not only increases the quality of the text but also saves you valuable time to spend on other tasks. 

3. Coming up with hashtags

Gaining an edge on social media often comes down to optimisation. Using hashtags, leveraging regular tags, and incorporating your location can help elevate the performance of your content. 

Again, you can create a hashtag list for your business yourself. However, this takes time. In a matter of seconds, an AI program can come up with a relevant list. 

Social media networks, like Twitter, use AI to monitor hashtag performance and track what’s trending. There’s no reason your business shouldn’t be doing the same. 

4. Using the right keywords

Another way you can use AI programs to elevate the quality and performance of your content is by prompting it to come up with keywords. 

As mentioned above, social networks typically use AI software to monitor tending topics. Naturally, certain keywords will be frequently used among such trends. Without the right tools, it will be difficult to identify all prominent keywords. 

With AI, you can generate a list within seconds. You can then make sure to include these in your captions, tags, and descriptions to maximise your reach.

5. Consistent brand voice

Maintaining a consistent brand voice across all platforms is key. Otherwise, you run the risk of mixed messaging and creating a sense of distrust among your followers. 

AI helps mitigate this. You can use it to write all copy on your social media and website, keeping things consistent. Or, you can use it to review all of your posts to make sure they align with the overall branding and values of your business. 

6. Attracting the right audience on various platforms

You can leverage AI to help you create content that earns the attention of your target audience. For example, you can use it to come up with topics that appeal to a certain demographic.

Next, you could prompt it to write captions that will appeal directly to them. 

This is a gesture of social media AI that’s often underutilised. Rather than leveraging the software to be precise with its targeting, users create more generic style content. 

7. Analytics and insights

Finally, one of the most important features of an AI tool is data analytics. 

Comprehensive AI programs, like Sendible’s AI Assist, give you access to detailed analytics. With a single click, you can generate in-depth reports on social media performance, giving you insights into what is and isn’t working. 

The details you learn from analytics reports should inform future decision-making. Over a short time period, AI can help you expand your reach, grow followers, and ultimately, achieve your social media goals. 

Considerations for choosing the right AI program for your business

If you’re considering using AI to boost social media performance, choosing the right tool is important. When it comes to your decision, you’ve got to consider two main factors: your budget and goals. 

There are plenty of options at various price points so ultimately, your choice should come down to what you want to get from the tool. What do you intend to use AI for?

Here are some examples:

• Optimising paid advertisement campaigns (through targeting, analysis, and content creation)
• Detailed data analytics
• Automated posting and scheduling
• Topic generation 
• Identifying influencers to work with
• Reviewing content and making suggestions

Limitations of AI social media post generators

It’s also important to recognise that despite its uses, AI isn’t a one-click solution for all your social media needs.

Sure, it can produce information and suggestions quickly, but it requires human interaction if you want to make the most out of it. 

For example, you can download an analytics report with insights and suggestions. However, to actually improve social media performance, you have to put these suggestions into place. 

Or, you can ask your AI program to write captions for social media posts. Without good prompting and guidelines from you, the captions are likely to be generic. Therefore, using AI in this way can save you time, but may not impact performance. 

The takeaway from this is that you must view social media AI programs as tools, not as wholesale solutions to your problems.

Learn how it can improve your social media and take the necessary steps to maximise its impact.

Sendible’s AI Assist

Sendible’s social media management tool includes an artificial intelligence feature, called AI Assist. Ultimately, it acts as an assistant, helping you to take on tough social media challenges and improve the quality of your content. 

Caption generator

AI Assist is your personal caption generator. Use it to write social media captions in full or run your existing copy through AI Assist for feedback and editing tips. 

Since your AI Sidekick is part of a more comprehensive tool, you’ll also have access to the Sendible Smart Compose Box.

Once your captions are written, you can prepare them for each platform all from one place. 

Once your content is scheduled, you can preview it as it will appear on the platform, in case you spot something you want to change. 

Branding consistency

Maintaining consistency of voice across multiple social networks can be difficult. AI Assist makes it far easier. 

Firstly, you can use it to check spelling and to analyse the language and tone. Next, you can receive suggestions on how to improve captions or make your brand voice more uniform. 

When captions and copy feel authentic, your followers will recognise this. 

AI reporting

AI Assist may well become your go-to for writing engaging captions that resonate with your target audience. However, that’s just one aspect of its usefulness in creating social posts. You can also use it to come up with hashtags and tags for your content. 

AI Assist reporting doesn’t just do some of the work for you, but it also guides you through suggestions. 

Analytics

Sendible gives you access to detailed analytics regarding your social media performance. Use the insights from the data to find out what content is working best. You may then use this information to better prompt and program AI Assist for future posts.

Final thoughts

AI for social media is in its infancy. That said, it’s already important. If you’re not leveraging AI’s potential to optimise your social strategy and performance, you risk falling behind the competition. 

Even if you don’t use AI to its full potential, it can save you money at the very least. Sendible offers AI Assist as part of a social media management tool. You gain access to our full offering of features, from our scheduler to our collaborative workflows. We can help you take your social media to the next level. 

Whether or not Sendible is right for your business is not for us to say. Try it out for yourself. We offer a free trial so you can get a taste of what we have to offer, including AI Assist. If you’re interested, sign up for your trial here.