Sendible’s Instagram posting service allows you to schedule Instagram posts in advance and add Instagram images or video to a queue to be posted at an optimal time. It also lets you send posts to Instagram at the same time that you update Twitter, Facebook, Pinterest and your other social network accounts – saving you the hassle of needing to update Instagram separately.

Instagram doesn’t allow third-party apps to publish on your behalf (and it doesn’t seem likely that they ever will). Instead of your scheduled posts being published directly, you’ll receive a push notification on your mobile device with the picture or video, caption and hashtags attached at the scheduled time. This makes it easier for you or the members of your team to update the Instagram account directly from your phone at the right time.

We are also official Instagram Partners, meaning that if Instagram does open its API that would help us improve our solutions for community management and analytics, we will implement the changes rather quickly.


How to schedule Instagram posts

This feature is available on all of our plans and takes a few minutes to set up. Here’s how:

  1. Sign into your Sendible account and head over to Services+.
  2. Here you’ll see the list of our most popular services. Find Instagram and click Add.
  3. In the dialog, you’ll see the Instagram Post option. Click Setup.

    Add Instagram, Instagram Post or Instagram Search as a service

    Here you can see all of your services for Instagram

  4. You’ll be prompted to connect to your Instagram account. Follow the steps.
  5. After connecting, you’ll be able to specify one or more email recipients who will receive push notifications and email notifications when your posts need to be published.

    Setting up an Instagram Post service on Instagram

    Make sure to use an email address that you have access to on your mobile phone.

  6. Click Save Settings and the service will now appear in your Sendible account.
  7. To post to Instagram, click Compose and select your Instagram Post service from the list. Choose a date and time when the post should be published.

    Composing messages to multiple networks is easy via Sendible.

    It’s possible to post the same message to multiple social media networks, including Instagram.

  8. At the scheduled time, the recipient(s) you specified will receive a push notification on their smartphone or tablet. Then, they are only four taps away from publishing the scheduled photo or video on Instagram. See our video below for more details.

Efficient workflows for larger teams

The way we see businesses using this feature is through the following workflow.

  1. The marketing manager assigns the role of managing the Instagram account to an intern or marketing assistant.
  2. The marketing manager will then configure her Sendible account to have an email sent to the appropriate team member when an Instagram post is due to be published.
  3. The intern or marketing assistant receives an email on his/her phone announcing that the attached picture must be uploaded to the specific Instagram account. It’s her responsibility to publish it.



We’d love to hear what you think of this feature. At Sendible, we’re constantly striving to make our users’ lives easier so, if you’ve any ideas for enhancements/improvements to the Sendible dashboard, please leave them in the comments. We read each and every one of them!

Gavin Hammar

Tech entrepreneur, software developer and founder of

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  • Ed Zorz Hafizov

    I understand the obstacles in the way of getting straight to Instagram as with other services, and understand that this is an attempt to work around it. I appreciate your effort and am willing to try.

    Questions: 1. If I compose the message accompanying the image, it will be received in the same email but would need to be manually copied when posting to Instagram, right? 2. It appears that the image and its message goes out to other services (posted) at the same time the email is sent, so it is a one-time composing, isn’t it? 3. I am curious why the step 4 is needed (connect with IG account) if later a poster will need to sign in, anyway. 4. Can I create a queue for IG posts? 5. Finally, can I send to a group of services (including IG) to try to send an image to all at about the same time, provided we act quickly on IG email?

    Thank you!

    • Gavin Hammar

      Thanks for your feedback!

      1. Yes, the image will be received in the same email as an attachment. This can then be saved to your phone and uploaded to Instagram.

      2. Yes, the image and message will be sent to other services at the same time the Instagram email is sent, so you would only need to compose it once.

      3. Step 4 is simply needed to make it easier for you to select the correct Instagram account. We do also use this information to retrieve Instagram analytics data.

      4. Yes, you can create a queue just like you would for any other services.

      5. Yes, you can add this to a group/list as well.

      I hope this helps to clarify things!

      • Ed Zorz Hafizov

        Sorry about some obvious questions/answers. 🙂 And in 5, I did mean a list feature as I use them a lot. Thank you, can hardly wait to try now!

  • Cypher – Mass Planner

    Awesome App

  • Blue Cobalt

    This is awesome, thanks! It will make managing IG much easier. I think it’s a great workaround given the limitations you’re working with.

    • tom purple FollowingLike is a perfect tool to run thousands of social network
      accounts(facebook, instagram, google+, linkedin and pinterest etc.) at
      the same time 24/7 to auto-follow, unfollow, follow back, like, unlike,
      pin, comment, share, add friends and send messages etc

  • Reha Aksoy

    Nice! You guys are awesome!

  • Michelle Dear

    This is fantastic, and greatly appreciated. I would love it if you could extend this to a text message rather than an email. It would be much easier to post to Insta that way rather than having to open an email to post.

    • Ed Zorz Hafizov

      I am writing this respectfully and just asking for enlightening. With the diversity of mobile email clients, ease of setup, and robust notifications, how is it more difficult to open through email as opposed to SMS? The processes are identical to me: I receive a notification on my phone (AquaMail for Android), click on it, see the message, then click on an action item within (a link or attached image). Exact the same steps and number of finger moves as with an SMS. It just does not occur to me how SMS can be any faster, and you are not the only person who stated this to me, baffling me. I am curious if I am missing anything…

      This argument aside, I schedule my IG posts with a moderate description and a good amount of hashtags. SMS message would not even fit all of that so I am happy that the choice was of email instead of text messaging.

  • Ed Zorz Hafizov

    Another major player and competitor announced today integration with Instagram, one of the features being “Publish
    posts to Instagram immediately or schedule them to publish at a later time”. I haven’t seen it in action but wonder if IG is starting to offer yet even easier way to post via 3rd parties. Hope to not miss out. 🙂

    • Gavin Hammar

      They are using the same approach as us, simply sending a push notification to your phone when it’s time to send a message out. They are marketing it as being able to post to Instagram automatically, but it’s not true, unfortunately. We prefer to be honest with our users and explain that Instagram has no plans to allow automatic posting to their service – so any solution you hear about will be doing it the exact same way.

      • Ed Zorz Hafizov

        That’s a relief! I found their instructional video and the process isn’t any new from yours. I am glad you did it first! 🙂 Thank you for being on top of things!

  • Elana Winfrey, MEd, LPC

    This really helps. I know that Instagram does not have the API, so this simply helps me to REMEMBER to post. Thanks!

  • Editor,

    Have you looked at how Hootsuite and Crowdfire (“Publish”) publish to IG — their method seems to be quicker/easier to publish. You click the alert on your phone, it then opens a window for you to choose “Open in Instagram.” When you open Instagram it automatically copies the caption to the mobile phone’s clipboard. You then paste the caption and hit “Share”. Thanks.

    • Ed Zorz Hafizov

      I can agree. I started including IG to my image portfolio distribution among channels from the time this tool was launched. I frankly got used to copying the text from email and sharing the attachment (do not even save it to my phone) with pasting the text. Eliminating an extra step would be great but I’m ok with the process.

      On a related note, I read that in early August, IG has finally released its API and this looks like it: Does what they opened give Sendible even greater possibility to seamlessly post as any other public API destination?

      • Editor,

        I don’t pretend to understand the new Instagram API but many people hope it opens it up to direct posting. I would be interested to see if Gavin Hammer has any thoughts on this.

        • Gavin Hammar

          Unfortunately IG is still not interested in allowing 3rd party apps to post, so for now, we all just have to make the best of a bad situation. 🙁 They really want users to post via their mobile apps. As the first in the industry to provide a working solution for this, we expected a few copycats ;-). They have arrived, and it’s ok. We are of course working on making it even easier and more convenient for our users to post to IG, so watch this space to see what we come up with next!

          The nice thing about how we have it configured for now is that an email can be sent to one or more members of your team, so it’s much better alert system, and the user doesn’t need to be logged into Instagram with the correct username at the time the push notification arrives. They can simply switch to the correct Instagram account before posting.

  • Leanne O’Sullivan

    Many programs now have the ability to send the details to Instagram and then you open up and copy and past straight to Instagram. Can you advise when Sendible will do be moving to that approach?

    • Gavin Hammar

      At the moment, we send you an email notification however we are working on a new version of our mobile apps which will send a push notification directly to your phone which will then allow you to post directly to Instagram. This will most likely be released in early January.

      • Leanne O’Sullivan

        That would be the Bomb dot com then!

  • InstaGhost

    InstaGhost ( ) is the missing tool for scheduling and using multiple accounts on Instagram.