Valentine’s Day – an annual celebration of love and commercialism, love it or hate it. It’s coming and it’s going to be commercialized by every possible business out there, be it in retail or services, it’s no doubt one of the busiest days of the year. Forget New Year, Easter, 4th of July and the Superbowl.
Consumers worldwide are expected to spend over $14 billion on candies, chocolates and soft toys not including the lavish dinner and a night in luxury hotel that comes along.
With the emerging number of online businesses, many consumers make purchases online rather than getting stuck in traffic, going through busy malls to make buy gifts for their loved ones. Online businesses are generally cheaper and less stressful than malls – you can shop from the convenience of your home.
This data is proved by Alibaba Group, an Internet-based e-commerce company. Alibaba recorded total transactions amounting to $170 billion in 2012, more than eBay and Amazon combined. The only drawback with Alibaba group is that almost all of its content is written in Chinese.
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Social media networks have no doubt transformed the conventional methods of promotion for businesses – from window shop displays to advertising and marketing online.
Managing your social media activity is crucial to the success of any online strategy.
Sendible’s social media management tool can lend a helping hand by posting content to multiple channels at once, monitoring brand sentiment and tracking that all important ROI. Here are the ten ways your business can boost engagement on social media this Valentine’s Day.
Valentine’s Day ideas for social media
1. Create and share must-haves
Poems, love quotes and inspirational words for both singles and attached work like a miracle. It will not only boost your presence online, but will no doubt create lots of positive engagement and shares. Celebrating special events and holidays on social media is a great way to loosen up a little and show the fun side of your brand.
If you’re a business-to-consumer (B2C) company, consider hosting a giveaway on social media or tweaking your previous one to reflect the holiday. For instance krill oil supplement MegaRed offered to send free samples to help “the heart of someone you love” and if they reached 100,000 samples, they would donate £100,000 to the National Coalition for Women With Heart Disease. This was a huge campaign spanning across all social media networks including YouTube, where MegaRed posted a short heart-themed video that got over 140,000 views.
3. Start a Valentine’s Day hashtag
Hashtags are a great way to promote any business on social media. You can easily track how many people are tweeting and sharing your campaign based on who’s using the hashtag. Pick something that’s singular to your company.
Don’t just throw the hashtag out there haphazardly, though. On Instagram, you might ask them to post images of a great Valentine’s Day dessert with your hashtag to take part in a contest (see below). Or on Twitter, you can ask for a short description of the best Valentine’s Day a person has ever experienced.
4. Organize a contest
Big brands are finding that competitions are a great way to get to the top of the Facebook numbers game. The UK’s Independent newspaper reported that KitKat’s Break by Break competition “in combination with the advertising campaign around the brand’s 75th birthday has led to fans flocking to the brand Facebook page”. On December 15, 20,000 new users ‘liked’ the brand and by the next day, KitKat had attracted a further 2,000 unique likes, jumping straight to number eight in the daily fan charts.
5. Share insights and advice
Consider sharing your knowledge. This could be in a form of some sweet statistics or advice in relation to the holiday. Some marketers may not know the quickest way to create social media posts or how to extract data to evaluate keywords for their holiday campaigns: help them! Equally, you can create lists for inspiration – from unusual gift ideas, romantic restaurants or the best deals on local leisure activities.
Just remember to always link your content back to your own business and niche.
6. Advertise on social media
Organic reach isn’t what it used to be. Paying for reach and advertisements on Facebook or LinkedIn extends your reach to those who are yet to follow you. Keep it consistent with your campaign and focus on products or services that are in high demand on Valentine’s Day.
Create irresistible offers and see how you compare to the competition; that additional discount or free plush toy with the flowers can help you make the sale.
7. Organize Valentine’s Day themed events
Online matchmaking events are exceptionally popular practice in February – it’s a match and off-they-go kind of event to land a date on Valentine’s Day. You can help sponsor and organize such events to extend your reach and also do some good.
8. Create a Facebook App
Interactive apps enhance the customer experience and can help you skyrocket your engagement on social media. Heineken created a Facebook app with Wieden+Kennedy Amsterdam called ‘The Serenade’. The app allowed customers to create a personalized serenade for their partner from a total of 640 different choices.
9. Create a microsite or landing page
If budget allows, create a microsite for this Valentine’s Day as the pinnacle of your holiday campaign. It’s great to spread awareness and improve your brand image, but the guys upstairs want you to prove the return on investment (ROI) of your social media activities. Create a unique landing page, themed for the holiday, add the content you’ve created for the campaign already, and add a special offer for your product or service to encourage sales and sign-ups.
10. Create an interactive commercial
Create an interactive and engaging video which is only available on a specific network to attract viewers. This usually creates awareness and popularity, as followers who might not be following you on Twitter will need to so they can check out your new video.