So, let’s sum this up: In social media marketing, you need to find a tool to manage your social media, help with community management, post times, and now manage your content, too?
That's absolutely correct.
But there is no need to panic; there are powerful solutions available out there for you to choose from.
We’ll show you six of the best content management options, and you decide which best suits you or your brand's needs.
In this article, you can explore:
Social media content management focuses on storing, organising, and sharing content across various platforms. It efficiently manages social media assets like images, videos, and blog posts, ensuring that content is easily accessible and well-organised to ensure consistent messaging and team collaboration.
With a social media content management tool centralising assets and streamlining workflows, the management of big or small brands can efficiently control how and when content is distributed to different social media channels, making it easier to maintain a cohesive social media strategy.
Centralised content storage: A content library keeps all assets in one place, making it easy for social media managers to access, repurpose, and share across platforms.
Efficient organisation: A tool can help categorise content, ensuring that assets are easy to find, sort, and track for a social post, saving you time on manual searches.
Consistent branding: By managing all content in one place, brands can ensure consistent messaging and content across every social media channel to maintain a cohesive brand identity online.
Content repurposing: A content tool can successfully repurpose content for any social media post, speeding up content creation and saving effort in creating new material.
Brands, social media managers, and content creators have various social media content management tools to choose from, each offering unique features to meet their unique needs.
Here’s a quick breakdown of six of the best options, including what sets each one apart.
Sendible is a powerful social media content management tool that helps businesses of all sises create, schedule, and manage content for various social media channels.
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Hootsuite is a well-known social media tool, that lets businesses schedule, publish, and monitor social media posts on multiple platforms, all from one dashboard.
Buffer is a simple, user-friendly tool that focuses on essential scheduling and social media engagement features, ideal for small teams or individual creators.
Sprout Social is a comprehensive platform offering social media analytics, listening, and reporting, focusing on customer relationship management (CRM).
CoSchedule is a content management platform known for its unified marketing calendar, which helps teams manage and organise all types of content in one place.
Loomly is a user-friendly tool designed for smaller teams and growing businesses looking for a streamlined content management experience.
Choosing the right social media content management tool depends on several factors, so let's dive into them:
Start by evaluating the size of your business and the scale of your social media content production. Smaller businesses or individual creators may benefit from easy, more affordable tools with simple content management options, while larger teams or agencies might require more advanced features to manage bulk content efficiently.
Suggestions: Sendible or Loomly
Consider what you aim to achieve within your social media strategy. Are you looking to increase the number of published posts, streamline your posting process, or enhance your engagements? Identifying your goals will help you narrow down tools with features aligned with your objectives.
Determine how much you will spend on a social media content management tool. Pricing can vary widely, so having a budget in mind will help you filter options effectively. Look for tools that provide transparent pricing structures and consider any additional costs for premium features like excellent content management options.
Affordable options: Sendible, CoSchedule and Loomly
Most social media management tools offer free trials or demos. Use these to explore their features before making a commitment. Take advantage of these opportunities to see how you could possibly manage your content within the tool. Evaluate its interface is, and whether the tool integrates seamlessly into your existing workflows.
Gather input from your team members to understand their requirements and preferences. Consider factors like content collaboration features, ease of use, and whether the tool supports the workflows your team already has in place. A tool that works for your team will lead to better adoption and effectiveness.
Suggestions: Buffer and Sendible
Yay for making it this far! Hopefully, you now understand the importance of having the right content management tool by your side. It really can be a game-changer for any social media manager or marketer.
Each of the tools we’ve covered offers unique features, from content management options, content creation, and team collaboration to streamlined social media scheduling and content organisation. By choosing a tool that aligns with your goals, team structure, and content demands, you can elevate your social media efforts, save valuable time, and create a more engaging and consistent online presence.
With 2025 just around the corner, now is the perfect time to explore Sendible on your own and empower your brand’s social media success. Start a free trial today!