Sendible - Social Media Best Practices for Brands

Create Stunning Social Media Reports in Under 15 minutes

Written by Olly Silver | Oct 8, 2024 8:00:00 PM

You’re a social media manager. You’ve worked hard for your largest client, delivering a standout social media campaign across multiple channels, and you know it’s been a massive success.

But now it’s crunch time.

You need to present the numbers to your client, who you know is eager for an update. Collecting all social media data from each social network’s built-in analytics can take several hours, plus time is needed to make it look pitch-perfect away from the Google sheet.

All this, and your busy schedule, equals early starts, late finishes, and taking your laptop home—not ideal.

How much you impress your clients could dictate your ability to build a strong relationship with them in the future. It could be the difference between you getting that promotion in the marketing team or not (consider that huge chunk of revenue the account provides your business).

The accuracy of the data you present is vital—the last thing you want is for your client to correct your numbers or lose trust in your agency. 

But don't worry - as we've all been there. This is exactly why we came up with neat features that will resolve all of these challenges.

 

How to create stunning, accurate social media reports delivered in 15 minutes

Every agency and brand wants to win new business, retain clients and grow. Upgrading to that cool open-plan office with glass meeting rooms and a fancy coffee machine is the dream, right?

So, it’s important for you to be able to measure ROI and be on top of your social media strategy.

“To retain your clients you need to deliver results. To show them these results, you need access to social media analytics that is client-presentable, insightful and accurate.”

So here’s the great news. Our product team has ensured that the reporting capabilities in Sendible are top-notch. The functionality of our reports is based on user feedback, feature intuitive design, and considerable thought to the overall user experience.

“Loving the reporting hub from @Sendible continual innovation like this is why I switched to them.” Marc Creighton, SocialMediaManager

Fyi, if you want to see anything new from Sendible, just drop it in our Ideas portal 👇

What can you expect from our social media reports?

In short, you can generate beautiful-looking social media reports for all the essential social media channels with just the click of a button.

Effective social media management is about feeding the machine and tracking results. You need to regularly monitor all brands you manage. Your clients will want quick updates at any time, so you need reporting that can be generated quickly.

Our Reports Hub provides you with eight-channel ready-to-go social media reports designed to give you a snapshot of all of your social data from different social media platforms to help you:

  • Spot trends by identifying top-performing posts.
  • Uncover when you receive the most social media activity
  • Build Google slide-ready reports tailored to each client.
  • Gain insight into your combined audience, engagement metrics and mentions across all channels.
  • Impress your clients with PDF-ready analytics.

Need a social media report example?

Social media reports currently available in the Reports Hub include:

“Sendible's reporting functions are superior. They have rebuilt reports that are as easy as hitting a button. But I really like the report builder that can be built with up to 250 modules. Attractive and branded. Nice job!” - Donna Amos, Solopreneur Solutions LLC

Build social media reports from scratch with our advanced report builder 

Having an extensive selection of pre-built social media reports is excellent, but you need to have the flexibility to produce reports for your clients on pretty much any social media metric. With Sendible, you can build custom reports for each client and customise them within the Report Builder. Choose from over 250 drag-and-drop modules and clone the same report for other clients. You can do this for a Facebook report, to highlight Instagram insights or create just a general social media report.

Build that perfect report that you know will wow your client and wow your boss! (Hello, promotion).

Dozens of reporting modules to demonstrate your progress

Our reporting modules have been built from the ground up to allow you to showcase your social media efforts to clients and can be exported to PDF, PNG and CSV. Here are three examples of what you can achieve:

  1. Understand what is working in your social media marketing by spotting trends using our publishing behaviour module. Identify optimal post times as well as your posting frequency by post type - plain text, links, photos and videos.
  2. Uncover engaged users who are active members of your social media community. These are the individuals who not only follow your brand but interact consistently with your content through likes, comments, shares, and mention
  3. Identify audience growth by analysing the expansion of your social media following across various platforms. This involves tracking the increase in the number of followers, likes, and interactions over time,

Print-ready PDF reports that can be automatically sent to your clients

Your clients will want a certain level of regular communication in line with your Service Level Agreement, whether a daily, weekly or monthly update.

Our tool helps you save time on admin by delivering great-looking, branded PDF reports to your clients via email, with an optional cover page introducing the report. You can also set the frequency of these emails to meet your clients’ expectations to offer an even higher level of service.

So, what’s the catch?

There is no catch!

Our Reports Hub is included across all of our plans and you don't need to pay extra for these social media reports. The amount of modules you’ll have access to depends on the plan you choose, and all our plans include a free 14-day trial.