Do you even work in digital marketing if you've never googled " When's the best time to post on Instagram?" We certainly have.
Social media has had a huge impact on the success of businesses and how people promote their brands. However, with the increasing amount of content being pushed daily, marketers must (once again) find a way to cut through the noise and reach their target audience at the right time. Aka post at the 'best' time, aka optimal posting times.
By identifying the optimal posting times, marketing professionals can ensure that their social media strategy aims for content to be seen by the right people at the peak times, increasing chances of engagement, interaction and ultimately - payday baby!
This quick guide will cover:
Optimal posting time refers to the moment when it is strategically advantageous to share content on a social media platform in order to maximise audience engagement, reach, and interaction.
It considers various factors, such as the specific behaviours and habits of your target audience, the patterns of the platform's algorithm, and the periods of peak activity for higher social media engagement.
Content that shines: Posting when your target audience is most active enhances the likelihood that your content will appear in their feeds. This can lead to higher visibility and exposure.
Serious engagement: Optimal posting times align with periods when users are more likely to be online and engaged. This increases the chances of likes, comments, shares, and other interactions with your content.
Consistency is key: Consistently posting at optimal times helps establish a routine for your audience. Consistency is key to establishing brand awareness and creating trust among your followers.
Manually considering all those factors can be overwhelming; however, with Sendible's user-friendly software, you don't have to. Based on thorough analysis and data-driven calculations, Sendible makes social media management efficient by automating the scheduling process while ensuring that your posts are published at the optimal times for maximum engagement.
Optimal times are determined by considering all the profiles added under your user account that are eligible for report creation. These times are based on your posting history from the previous 30 days and prioritise the moments when your posts have received the highest engagements, including likes, comments and shares.
Please note: Optimal times are not and currently cannot be based on a specific profile.
But why would I need a scheduling tool when most social media channels already provide insights on the best time to post? While these social channels utilise analytics to gather data on post-performance at different times, it's not enough to maximise your social media strategy. Manually scheduling multiple pieces of content at those optimal times can be time-consuming and inefficient, especially if you manage multiple profiles or clients.
This is where a scheduling tool like Sendible comes in handy. Sendible not only provides you with insights on the best time to post, but it also automates the scheduling process, saving you time and effort.
On all analytics tools, optimal times cannot be 100% accurate all of the time because various factors can influence the effectiveness of posting at specific times. While identifying the optimal posting times is crucial for maximising audience engagement and reach, it is important to recognise that it is not a magic solution.
As Sendible's system calculates optimal times based on all the profiles added under a user account, using these times may not be relevant for all users, like those managing a number of clients or similar through one user account. For more insights into optimal times, visit our support portal.
To tackle this challenge, we suggest creating separate user accounts for each client.
You're just in time! You now know how to use an essential Sendible feature to maximise your social media management efforts. Your next Instagram post shall be blessed with higher engagement rates and impressions.
By fully utilising the incredible features of Sendible and seamlessly integrating them into your social media strategy, you have the power to optimise your social media management, boost your brand's reputation, and foster deeper connections with your audience.
So what are you waiting for, start for 14-day free Sendible trial today, go, go, go!