LinkedIn isn’t just for text-based posts and professional networking anymore. It’s fully embraced video content.
According to Vidmob's LinkedIn Creative Trends report, over 50% of LinkedIn users engage with video content in their feeds every day. They spend triple the time watching video content than reading static posts, and companies are getting 6x more engagement on live.
But what kind of videos should you post? And how do you use them effectively?
That’s what we’ll be answering in this post.
Not all videos are created equal, and LinkedIn offers a few different options:
LinkedIn videos aren’t meant to be as entertainment-driven or “authentic”—you know, that just rolled-out-of-bed look you see on lots of TikTok videos—as TikToks and Instagram Reels.
The focus is on value-driven content—industry insights, professional advice, and business growth.
That said, borrowing some of the engaging elements from these platforms (like snappy edits and text overlays) can make your LinkedIn videos more compelling.
For example, this video post from Hassan Shakeel is very cinematographic, with high-quality editing and nice transitions. Not every video has to be like this, but it’s a good example to highlight the differences.
Mixing feed videos, short-form clips, and live streams keeps your content fresh and engaging. Each format serves a distinct purpose.
Feed videos establish authority by providing in-depth insights or company updates. Short-form videos quickly grab attention with bite-sized, high-impact content. Live videos foster real-time engagement by allowing direct interaction with your audience.
By incorporating all three formats, you create a dynamic video strategy that caters to different audience preferences and maximises reach. Not to mention, experimenting with different video lengths, styles, and formats can help determine what resonates best with your followers, enabling you to refine your approach over time.
Most marketing experts advise posting on LinkedIn 2 to 5 times a week. But we get it—it can be difficult to maintain a regular posting schedule.
Here are some ways you can make creating and posting videos on time much easier:
The most important thing to remember: consistency is key. Whether you post once a week or three times a week, keeping a steady rhythm helps build audience trust and keeps you top of mind.
Want a surefire way to turn off your audience? Post the same type of content over and over again. Or better yet: only post promotional content.
Having a signature style and promoting your brand is great, but only to an extent.
Here are some ideas for other types of content you can share:
If you’re already creating videos for YouTube, TikTok, or Instagram, don’t reinvent the wheel. Repurpose that content for LinkedIn with a professional spin—trim, tweak, and tailor it to fit your audience.
For example, a long-form YouTube tutorial can be condensed into a LinkedIn feed video with key takeaways.
A TikTok video with a casual, trending audio clip can be transformed into a more polished LinkedIn short-form video with captions and professional insights.
An Instagram Reel showcasing a day in your business can be adapted into a LinkedIn post focusing on workplace culture and leadership lessons.
By adjusting the tone, length, and messaging, you can effectively share content across multiple platforms while maintaining relevance for each audience.
Jumping on social media trends (as long as they align with your brand) can boost visibility. If a certain challenge, format, or topic is trending in your industry, create a video that adds your unique perspective.
How many times have you been waiting at the doctor’s office, in the bathroom, or on public transport watching a video?
…With the sound off.
Yeah, a lot of people just said more times than they can count.
Adding captions to your LinkedIn videos is a must if you want those people to keep watching.
Plus, text overlays can highlight key points, and strong visuals (like clean graphics or well-lit footage) make your videos more engaging.
Just take a look at the engagement this captioned video post from Alexandra Rynne received:
Here are some key tips to enhance your visuals and captions:
Live videos need a bit of planning. Give your audience a heads-up at least a week before, and promote the event multiple times leading up to it if you want the best turnout.
Some great live video ideas if you don’t know where to start:
Posting the video is just the beginning. Stick around to respond to comments and messages. It not only builds relationships but also signals to LinkedIn’s algorithm that your content is worth pushing to more people.
I like to schedule time for this on my daily calendar. Spending just 30 minutes in the morning and afternoon can make it so much easier to stay on top of your engagement.
Hashtags help your videos get discovered by the right people. Use a mix of broad (think #marketing, #leadership) and niche hashtags (hello, #B2Bmarketing, #LinkedInGrowth) to expand your reach.
But be careful not to overdo it. You can technically use up to 30 hashtags, but LinkedIn recommends only using 2 to 5.
LinkedIn is no longer the hyper-professional, big boys-only social media platform that it once was. It’s still the perfect place for networking, but it’s embraced the popularity of video that’s been spread by platforms like TikTok and Instagram.
With these tips, you can create an effective LinkedIn video content strategy for your clients. All it takes is strategy, consistency, and refining.