Running out of ideas for what to post on your dental clinic’s social media? You’re not alone — and thankfully, there’s an easy way to keep your content fresh, timely, and engaging: dental holidays.
These social media-friendly awareness days and months offer natural moments to educate, entertain, and connect with your community. Whether you’re a solo practice or managing multiple dental clinics, tapping into key dates like World Oral Health Day or National Dentist Day can boost visibility and bring your team’s personality to life online.
In this article, you’ll find a full list of dental holidays to post about in 2025, plus content ideas and planning tips to help you turn awareness days into patient engagement.
You don’t have to post every day to stay top-of-mind with current and future patients — but showing up consistently does matter. That’s where dental holidays come in.
Here’s why they work:
They make planning easier. You don’t need to come up with new ideas from scratch — holidays give you a ready-made theme to build content around.
They boost engagement. People love celebrating and sharing posts that feel timely, fun, or thoughtful — especially when tagged in them.
They educate. Awareness days like World Oral Health Day give you a platform to promote healthy habits and demonstrate your team’s expertise.
They show your human side. Featuring your staff on National Dentist Day or giving your hygienist a shoutout can go a long way in building trust.
Here are key dates to add to your content calendar, plus post ideas you can adapt for Instagram, Facebook, and beyond:
| Holiday | Date (2025) | What it celebrates | Post idea |
|---|---|---|---|
| Children’s Dental Health Month | February | Promoting dental care habits in kids | Share paediatric tips, activity sheets, or parent-friendly advice |
| Tooth Fairy Day | 28 Feb & 22 Aug | A light-hearted day to highlight children's oral health | Share fun facts or a giveaway for families |
| National Dentist Day | 6 March | Celebrating the work and impact of dentists | Post a team photo, share patient thank-yous, run a “Meet Our Dentists” series |
| World Oral Health Day | 20 March | Raising awareness of global oral health | Share oral hygiene tips, bust myths, or run a quiz |
| Dental Hygienist Week (US) | 7–11 April | Spotlight on hygienists and preventative care | Feature your hygienists, share a tip-a-day series |
| National Smile Month (UK) | 12 May – 12 June | Promoting healthy smiles and habits | Post smile-friendly foods, educational videos, before/after photos |
| Dental Hygiene Month | October | Educating about brushing, flossing, and regular checkups | Run a Reels series, highlight top hygiene FAQs |
| Orthodontic Health Month | October | Awareness around braces and orthodontics | Share “Did you know?” content or team stories |
Whether you’re managing content for one clinic or twenty, a little planning goes a long way. Here’s how to make dental holidays work for you:
If your focus is family care, highlight Children’s Dental Health Month. If you specialise in cosmetic dentistry, use National Smile Month to showcase transformations.
Feature your team. Show behind-the-scenes moments. Let your audience get to know your people — that’s what builds trust.
Use templates, batch content creation, and schedule everything ahead of time.
Try Reels, Stories, carousels, and even polls. The more interactive and visual, the better.
To make it even easier, here are a few plug-and-play content prompts for your next holiday post:
It’s #WorldOralHealthDay 🦷
Did you know that flossing just once a day can improve your gum health?
Our team is here to help you smile with confidence — drop your top dental questions below 👇
#HealthySmiles #OralCare #DentalTips
Staff holding fun signs or props
Before/after transformation (with consent)
Illustrated tips or facts about oral health
“One oral health myth we hear all the time…”
Time-lapse of a toothbrushing demo
Quick team interviews: “What’s your #1 tip for a healthy smile?”
Dental holidays are a great content pillar — but they’re most effective when paired with a strong, balanced content strategy that includes:
Educational content
Testimonials and reviews
Behind-the-scenes moments
Promotional campaigns
Community involvement
Use holidays to spark engagement and keep the conversation going with patients and prospects.
Social media doesn’t have to be complicated — and dental holidays are one of the easiest ways to show up online with purpose.
Use them to build trust, educate your community, and spotlight the great work your team is doing every day.
Need help keeping everything organised?
📥 Download the Dental Social Media Strategy Template and take the stress out of planning.