Time is among the most valuable resources for social media marketers.
When it comes to social media, you can spend as much or as little of it as you wish—but the time you invest doesn’t necessarily lead to better results. Success in social media management hinges on planning, efficiency, and team collaboration.
The tools you use play a pivotal role in maintaining a productive social media workflow, especially when it comes to teamwork.
The best collaboration tools empower teams and clients to work together seamlessly. They eliminate clunky communication, encourage individual and group action, and streamline workflows.
In this article, we’ll explore what social media collaboration tools are, how they benefit your business, and what to look for in the best tools for 2025. We’ll also provide an updated list of 16 top tools to help you make the right choice.
Let’s dive in.
A social media collaboration tool is a platform or software designed to help teams and clients work together, manage, plan, and execute social media tasks.
At its core, a collaboration tool should simplify workflows and enhance efficiency through every phase of your social strategy.
Collaboration tools have several features and integrations that allow multiple users to plan, create, edit, schedule, and approve content for social networks. Furthermore, they facilitate multi-user collaboration and enable smooth communication within a shared workspace.
Hitting the right notes with your social media strategy typically requires a team effort, even if one person does most of the heavy lifting. At some point, you’re likely to need a designer, and for many marketers, getting sign-off from management is needed before a post can go live.
A collaboration tool not only makes this easier and more time efficient but also opens up further opportunities for social media use. If you’re part of a remote team, a collaboration tool is essential.
Teams and individual social media managers can benefit from collaboration tools.
The advantages of a quality collaboration platform for a team are obvious, from the remote communication opportunities to approval workflows. Individuals can juggle multiple clients and work alongside designers, freelancers, and contractors with relative ease.
Getting your hands on a collaboration tool is an astute investment worth serious consideration. Let’s take a closer look at why it could be worthwhile for you.
Marketers are spoilt for choice when it comes to collaboration tools. However, they’re not all on an even playing field. Some tools are far more suited to certain teams due to the perks and features on offer.
So, to answer the question: "Which is the best collaboration tool?" - there isn't one.
Choosing the right collaboration tool depends on your precise needs and budget. Often, social media managers don’t need a platform with an abundance of features. What should stand out are the core elements.
While no two platforms are identical, the best collaboration tools share similar core features. Here are some of the most important things to look out for.
There’s no doubting the benefits that a collaboration tool can bring to your social media efforts. That said, there are a number of notable providers in the market, making it difficult to know which one is best for you.
Below, we’ve outlined our best collaboration tools currently available. These reviews will help you find the perfect platform to add to your marketing department.
Sendible is one of the best collaboration tools available to marketers. It was designed for social media managers, agencies, multi-location businesses, and other big teams to deliver first-class content and services to multiple clients and locations at the same time.
Although it’s an all-in-one management tool, the collaboration features are central to Sendible’s suitability for teams of all sizes.
Firstly, Sendible is built with simplicity in mind. The interface is user-friendly, making the features easy to navigate. One of Sendible’s standout qualities is its dashboard, where users have access to virtually all tools in one place, from design inputs to content calendars.
Sendible is compatible with a wide variety of integrations, including Canva, Google Drive, Dropbox, Giphy, and Pexels, making collaboration on content creation convenient and familiar. Teams can collaborate in real-time with built-in commenting and task assignment features. Permissions and roles ensure your team works seamlessly, maintaining consistency and quality standards.
Key benefits:
Best for: Multi-location businesses, social media agencies, enterprises, and small teams looking for a scalable, feature-rich tool.
Sprout Social is one of the bigger names in the social media world. It’s a popular platform with a range of features, including collaborative tools. Sprout Social is known for its intuitive interface and deep analytics, providing quality feedback and insights to take your social media performance to the next level.
There’s no question that Sprout Social is one of the most comprehensive tools out there, combining rich features like social listening, automated reports, and integration capabilities. However, it may take your team a little time to get accustomed to the platform, and customised workflows are only available at higher-tier plans.
Key benefits:
Best for: Teams prioritising analytics and social listening to inform strategy.
Buffer is widely recognised for its straightforward interface and user-friendly functionality. It’s an excellent option for smaller teams or solo marketers looking to streamline social media management without investing heavily in complex tools.
Buffer focuses on core features like scheduling and publishing, making it perfect for teams seeking simplicity. Collaboration is supported through dedicated project spaces, where team members can add comments and feedback. However, its analytics and reporting capabilities are more basic compared to some other tools on this list.
Key benefits:
Best for: Small teams or freelancers seeking a reliable, budget-friendly option.
Hootsuite is a well-established player in social media management, offering a comprehensive suite of features for teams of all sizes. Its capabilities include advanced scheduling, performance monitoring, and in-depth analytics, making it ideal for managing multiple accounts or high-volume campaigns.
Hootsuite’s collaboration features include approval workflows and the ability to assign roles and permissions, ensuring smooth teamwork. However, some key features, such as advanced analytics, are only available on higher-tier plans, which can make it a pricier option for smaller teams.
Key benefits:
Best for: Large organisations and agencies managing multiple clients and campaigns.
SocialPilot is a cost-effective collaboration tool tailored for small to medium-sized businesses. It focuses on essential features like scheduling, client approvals, and content calendars, making it a great choice for those looking to streamline their processes without overspending.
The platform’s collaboration features include draft folders, commenting, and client approval workflows. While it may lack advanced analytics and social listening capabilities, SocialPilot excels at delivering value for smaller teams and freelancers managing multiple clients.
Key benefits:
Best for: Freelancers and boutique agencies prioritizing affordability and simplicity.
Monday.com is an adaptable project management tool that integrates seamlessly with social media workflows. It’s especially useful for teams juggling broader marketing campaigns that include social media as a component.
The platform’s customisable workflows and task boards make it easy to assign roles, set deadlines, and track progress. While it doesn’t offer direct publishing or advanced analytics, its integration with tools like Canva and Google Drive ensures smooth collaboration between marketers and designers.
Key benefits:
Best for: Teams managing social media as part of broader marketing efforts.
Canva is a go-to tool for social media design, offering teams the ability to create visually stunning content with minimal effort. Its collaboration features, such as real-time co-editing and feedback, make it indispensable for marketing teams that need to generate high volumes of visual content.
Recently, Canva added scheduling capabilities, allowing users to go from design to publishing in one seamless workflow. While it’s an excellent design tool, Canva is best used alongside a dedicated social media management platform for features like analytics and campaign tracking.
Note: Sendible has a Canva integration that allows you to import designs directly to Smart Compose Box and schedule it, tailor it to social media channels, or save it to Content Library as a draft post.
Key benefits:
Best for: Teams focused on creating high-quality visual content for social media.
Asana is a versatile project management tool that offers features specifically useful for social media collaboration. Its task boards and calendars can be tailored for content scheduling, and its built-in commenting and file-sharing features simplify teamwork.
While Asana doesn’t offer direct publishing or detailed analytics, its integrations with third-party tools make it a valuable addition to a social media manager’s toolkit.
Key benefits:
Best for: Large teams managing multiple projects and campaigns.
Zapier stands out as an automation tool that connects social media platforms with other apps, making workflows more efficient. Its "Zaps" allow teams to automate repetitive tasks like content scheduling, data tracking, or even notifying stakeholders about campaign updates.
While not a full-fledged social media management tool, Zapier is indispensable for marketers looking to streamline processes and integrate their favourite tools.
Key benefits:
Best for: Teams looking to automate and connect various tools for seamless collaboration.
Notion is a flexible workspace tool that allows teams to plan, organise, and collaborate on social media projects. It’s especially useful for brainstorming content ideas, creating campaign calendars, and storing shared resources in a centralised hub.
Although it doesn’t support direct publishing or analytics, Notion’s customisation capabilities make it an excellent tool for pre-publishing collaboration.
Key benefits:
Best for: Teams needing a flexible hub for brainstorming and organizing social media projects.
Loomly is a content collaboration platform tailored for social media teams. Known for its simple and intuitive interface, Loomly helps teams create, approve, and publish content with minimal friction. The platform includes tools for brainstorming ideas, building post drafts, and streamlining the approval process, making it ideal for teams focused on content ideation and execution.
Loomly also supports multi-channel publishing, allowing teams to manage campaigns across platforms. With features like post previews, real-time collaboration, and performance tracking, it ensures every step of the social media workflow is organised and effective. While it doesn’t offer advanced analytics or social listening, Loomly excels in simplifying content collaboration and approval.
Key benefits:
Best for: Teams focused on content ideation, approval workflows, and simplified publishing.
Planoly is a visual-first tool designed specifically for Instagram, but it has recently expanded to include other social media platforms. Its drag-and-drop calendar makes it easy for teams to plan and schedule visually cohesive content, making it ideal for brands with a strong emphasis on aesthetics.
With features like a built-in content calendar, hashtag suggestions, and integration with Canva, Planoly enables social media managers to design and execute campaigns seamlessly. However, it lacks the more advanced analytics or multi-user approval systems found in tools like Sendible.
Key benefits:
Best for: Instagram-first brands or visually-driven teams looking for easy planning and scheduling.
Trello is a lightweight project management tool that’s great for visualising content calendars and organising social media workflows. Using its drag-and-drop boards, teams can assign tasks, track deadlines, and manage multiple campaigns at once.
While Trello doesn’t have native social media-specific features, such as direct publishing or analytics, its integrations with tools like Zapier, Buffer, and Canva make it highly adaptable. Its simplicity and flexibility make it particularly popular among small teams or freelancers juggling multiple projects.
Key benefits:
Best for: Small teams or freelancers looking for a simple yet effective way to organise social media tasks.
Airtable combines the structure of a database with the usability of a spreadsheet, making it one of the most flexible tools for managing social media campaigns. With Airtable, teams can build custom workflows, track content production, and manage schedules all in one place.
The platform’s ability to create tailored views, such as calendars or Kanban boards, ensures that team members can work in the format that suits them best. Airtable’s integrations with social media tools and design platforms further enhance its functionality, making it a powerful choice for teams looking to customise their collaboration workflows.
Key benefits:
Best for: Teams that need flexible, customisable workflows to manage complex campaigns.
ClickUp is a versatile project management platform that combines advanced task tracking with collaborative features for social media teams. Its AI-driven task automation and custom dashboards make it a standout option for teams juggling multi-channel campaigns.
ClickUp supports various views, including calendars, timelines, and Gantt charts, giving teams full visibility into their workflows. While it lacks native social media publishing capabilities, its robust collaboration tools, such as task assignments, real-time editing, and built-in document sharing, make it an excellent choice for managing pre-publishing workflows.
Key benefits:
Best for: Teams managing complex, multi-channel social media campaigns that require advanced project management features.
Wrike is a powerful project management tool that excels in team collaboration for large campaigns. Its custom workflows and detailed task management features make it ideal for enterprise teams coordinating multiple departments.
Wrike’s collaboration features include approval systems, role-based permissions, and shared dashboards. Additionally, its integrations with tools like Slack, Canva, and Google Drive make it easy to centralise your social media workflows. While Wrike isn’t specifically built for social media management, its flexibility and advanced features make it a solid choice for enterprise teams.
Key benefits:
Best for: Enterprise teams managing large, multi-departmental campaigns.
As the saying goes, teamwork makes the dream work. Smooth collaboration is vital in modern social media management. If you want to create productive synergy among your marketing team, a social media management tool with quality collaboration features is a must.
Sendible’s management tool competes with high-end providers in terms of features and rivals budget-friendly options with competitive pricing. In addition to collaboration tools, Sendible will give you access to multiple integrations, like Canva, AI assistance, scheduling, in-depth analytics, and more.
The best part is that you can try it out for free. Ready to get started? Sign up for our free 14-day trial and get started now.