Anyone can become successful thanks to social media these days. From businesses older than the internet to the high school girl who wants to be an influencer.
But how to grow on social media can differ drastically.
As an agency, you don’t have every hour of the day to devote to social media. You also have multiple other marketing channels, like SEO and email marketing.
So finding the perfect social media management tool with agencies specifically in mind can save you tons of time, money, and stress.
In this post, we’ll discuss the nine best social media management tools for agencies. Plus, what to look for when choosing the right one.
As a marketing agency, your social media management tool isn’t just a convenience. It’s a critical part of your client service delivery.
A high-performing social media tool should save your agency time, improve efficiency, and provide the insights needed to deliver results. You also need a platform that scales with your agency, streamlines workflows and delivers the data your clients expect.
If you want to find that, here’s what you need to look for:
If your agency is looking for a scalable, all-in-one social media management platform, Sendible is a smart choice. It keeps everything organised, improves efficiency, and makes client collaboration smoother.
One of the biggest challenges agencies face is keeping client accounts organised while maintaining a smooth approval process. Sendible tackles this head-on with secure client onboarding, built-in approval workflows, and automated reporting. So you can spend less time on admin and more time on strategy.
It’s also a fantastic option if you want to white-label your services. With branding customisation, you can make the platform feel like your own, giving clients a seamless, professional experience. Plus, the centralised content library and bulk import features mean you can plan and manage large-scale campaigns without the usual headaches.
Sprout Social delivers a powerful mix of analytics, engagement, and collaboration. Known for its powerful analytics, CRM integration, and social listening capabilities, it helps agencies not only manage content but also track performance and engage meaningfully with audiences.
One of Sprout Social’s biggest strengths is its ability to bring data and strategy together. With in-depth reporting and automation, it takes the guesswork out of proving ROI to clients.
Plus, its team collaboration features make it easy for agencies to streamline their workflows, ensuring content moves smoothly from creation to approval to publishing.
Beyond just scheduling posts, Sprout Social provides social listening tools that help agencies track conversations, monitor brand sentiment, and stay ahead of trends. It’s a great choice for agencies that need a blend of powerful analytics, client relationship management, and deep engagement tools.
Hootsuite is an ideal choice for agencies that need flexibility, automation, and deep analytics. All while keeping social media management simple and effective.
It’s built to handle everything from scheduling and engagement to analytics and ad management in the same place.
One of the biggest perks? Bulk scheduling. If you’re managing high volumes of content, you can upload and schedule posts in advance, saving hours of manual work.
Plus, with built-in analytics and ad management, tracking performance and optimising campaigns is straightforward.
Hootsuite also supports a wide range of social networks and integrates with third-party apps like Canva, making content creation and publishing seamless.
For agencies that need a clean, efficient, and highly organised social media tool, Agorapulse delivers. It helps teams stay responsive, keep clients happy, and manage social media with less chaos and more clarity.
One of Agorapulse’s standout features is its unified inbox, which pulls all social media messages, comments, and mentions into a single view. No more jumping between platforms or missing important client interactions!
Plus, with social listening, you can track brand mentions, monitor competitors, and stay ahead of industry trends.
To make life even easier, automated moderation helps filter and manage incoming messages. So your team won’t have to waste anymore time on spam or repetitive queries.
If your agency manages brands primarily on Instagram, Pinterest, and TikTok, Later might be the one on you.
Unlike traditional social media management platforms, Later is built with a visual-first approach, making content planning and scheduling incredibly intuitive.
One of its best features is drag-and-drop scheduling, which lets you arrange posts in a visual calendar—ideal for curating a cohesive feed.
And if you’re working with influencers or user-generated content (UGC), Later’s UGC management tools make it easy to source, organise, and repurpose posts.
If your agency is looking for a no-frills, budget-friendly social media management tool, Buffer is a solid choice. It’s designed for simplicity, making it easy to schedule posts, track performance, and engage with audiences.
And without an overwhelming learning curve or a hefty price tag.
Buffer is especially great for smaller agencies or those just getting started with social media management. Its easy scheduling features let you plan and publish content across multiple platforms with minimal effort.
Plus, with engagement tools, you can quickly respond to comments and messages, keeping client accounts active and responsive.
Another big win? Link tracking. Buffer helps you measure post performance by tracking clicks and engagement on shared links so you can prove what’s working for your clients.
Not to mention the pricing. As of February 2025, the Team plan is only $12/month. So if your agency needs a straightforward, cost-effective way to manage social media, Buffer is a great fit.
If your agency is looking for a way to save time while keeping client feeds consistently active, SocialBee is a fantastic choice.
This tool is all about content automation, helping agencies recycle and repurpose top-performing posts instead of constantly creating new content from scratch.
One of SocialBee’s standout features is its evergreen content categories, which let you organise posts into groups and set them to reappear at the best times.
Combined with its AI-powered scheduling, this ensures your clients’ feeds stay fresh and engaging without requiring constant manual updates.
Even better, SocialBee can automatically reuse top-performing posts, giving your best content a second (or third!) life. For agencies managing multiple brands, this level of automation saves hours of manual work while still delivering results.
CoSchedule helps agencies manage every aspect of content creation and distribution—from blogs to social media—without the chaos. It’s a great product to streamline workflows and ensure all content types are organised, scheduled, and executed with ease.
One of CoSchedule’s most valuable features is its content calendar, which gives you a clear, visual overview of all upcoming content across different channels. Whether you’re managing blog posts, social media updates, or email newsletters, you can plan everything from a single dashboard.
Plus, with its team workflows, CoSchedule makes it easy for multiple team members to collaborate, ensuring that content creation, approval, and publishing run smoothly.
For agencies focused on multichannel marketing, CoSchedule’s social automation tools are a game-changer.
They allow you to automate post scheduling so you can focus on strategy and creative work while the system takes care of the routine tasks.
eClincher is perfect for agencies looking for a highly functional and integrated social media management tool that saves time and keeps client accounts running smoothly. You can manage multiple client accounts, schedule posts, and track performance all from one intuitive dashboard.
One of the standout features of eClincher is its automation and integrations, allowing you to streamline processes and connect with tools like Google My Business. This ensures you never miss an update.
And with AI-based post scheduling, eClincher optimises the timing of your posts for the highest engagement, so you don’t have to worry about the best time to post.
For agencies that manage client reputation, eClincher's reputation management tools allow you to monitor mentions, reviews, and feedback across social platforms, keeping your clients’ online presence in check.
Additionally, bulk uploads make it easy to schedule large batches of content, saving your team valuable time.
That was a lot. Congratulations on making it through 🥳.
Ultimately, the best social media management tool will come down to your agency’s specific needs, goals, team size, and budget.
It’s not always a straightforward, easy choice. So to make it just a tad bit easier for you, which one of these tools would be the best using the criteria we set above?
In my opinion, Sendible ticks off the most boxes—from secure client onboarding and easy team collaboration to powerful campaign management and automated reporting. And even then some.
If you want to book a demo of Sendible, you can easily do so here.
These nine social media management tools are some of the best ones out there for agencies. There are certain features that you’ll find in pretty much all of them (hello, post scheduling and bulk uploading), while others are very unique and individual to the platform.
As mentioned earlier, Sendible is a great start based on the earlier criteria. You can always experiment, and that’s what we recommend you do!