Qebot

  • Marketing Consultancy
  • 2012
  • San Francisco, US

Discover how Sendible provided Qebot, a leading business technology platform, with a fully integrated, branded social media solution to combine the best small business tools to help streamline their clients’ social media activities.

Background

Located in San Francisco, California, Qebot provides a business management platform tailored for local business owners. Their platform is simple and easy-to-use, with capabilities to manage everything from websites and marketing campaigns to loyalty programs. With the rise of social media they were looking to easily integrate a social media management solution with their own branding.

Small and medium-sized business owners are very busy people, with limited resources. Sendible takes the headache out of social media management. From planning to pushing out posts, monitoring their industry, and driving customer engagement.

Challenge

Qebot clients knew that they needed to be active on social, but had no idea where to start. Previously, clients would log into each of their social accounts multiple times a week to try and keep the channel updated. Despite this, they rarely connected with their audience.

This resulted in a lot of wasted time and missed opportunities on social media: “We knew our clients would love a tool that helped them manage their social challenges, but we had to find the right partner that understood who we were working with.”

In addition, Qebot were also hoping to find a social media management solution that could seamlessly integrate with their existing marketing dashboard, allowing their client base of small and medium-sized businesses to log into a single platform and manage all of their digital marketing needs.

 

I really enjoy using the monitoring feature, and the suggestions feature. It helps me to come up with new and creative posts on a daily basis. Sometimes, it’s just hard to know what people are engaging with, but Sendible makes that a whole lot easier.

Solutions

Qebot decided on a White Label option because they felt that the interface was “very easy for non-tech-savvy users to get into and start engaging right away” whilst the “ease of integration with the Qebot platform was something we weren’t seeing with any other potential partners”.

Sendible’s integration allowed Qebot’s clients to discover and use their tool in a whole new way, whilst still keeping the Qebot branding intact.

Their clients now use Sendible to access and manage the mountain of work that social media can create. Each client has unique goals for social, but their common aim is to grow followers whilst engaging with their customers in a more effective, real-time way. Clients now only need half an hour each day to plan their social strategy and monitor their social feeds.

By utilizing Sendible’s API, Qebot are able to integrate Sendible with their existing marketing platform. The connectivity allows them to automatically log their clients in through a single sign-on, measure marketing and campaigns against other tools within the platform by aggregating social analytics and trends.

Now Qebot is able to offer a complete marketing solution with the help of Sendible – one of the most powerful social media management systems on the market.

Social media is a great way for Qebot’s clients to connect with their local communities – by using Sendible “they are able to engage with customers in a quicker, easier and more effective way…and plan out and execute a social strategy in minutes. Engagement is growing, and customers are connecting in exciting ways.”

Results

Matt White, Qebot CEO, finds that the biggest praise he gets from his clients is concerning the massive amount of time the tool saves, whilst helping them find new ways to engage through social. His clients are able to login to a single portal to manage their website, email and plan and manage their social strategy. They love the monitoring capabilities that keep them up-to-date with industry news and their competitors.

Qebot finds Sendible’s API is clear, reliable and easy-to-use. Using the connectivity of Sendible’s API means that Qebot are able to start building out more robust marketing performance measurements for their clients, and even use their client data to start implementing marketing automation for the small business market. Something that cannot be found elsewhere in the current small business marketing landscape.

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