In Facebook, users disclose a lot of relevant information about themselves – for example their age, gender, location, work history, language etc. As a Facebook Page administrator, you have the ability to deliver content that’s only relevant to specific fans. For example, you may be promoting an event in Los Angeles and only want your promotion to be visible to your fans located near LA who speak a specific language.
An example of a targeted message could be:
“Free comedy tonight at the Spanish Comedy Club in downtown LA.”
And you could target this directly to all fans who are most likely to be engaged by it. For example all people in Los Angeles who speak Spanish.
How do I do this in Facebook?
In Facebook, you would select the customize option just before you post your update to your fans. Here you can decide exactly which fans your post will be visible to.