Ahhh, the paradox of YouTube. Often it’s the red-headed stepchild of the social business world (just above G+), while the newcomers to the game concentrate on Facebook and Twitter. Don’t make this mistake.
Did you know that YouTube is the 2nd most used search engine in the world, right behind Google? (of course YouTube is Google, but shhhh…) That’s right, more people search through YouTube than they do through Yahoo or Bing. Yes, Yahoo and Bing are still around. I was surprised too.
So how do you use YouTube effectively? Start by embracing the 9 golden drops of wisdom below. Then check out the recent changes YouTube has made in the last section.

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Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.

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