Best Practices

Web Design Tips for Building an Excellent and Popular Website

22 March, 2016
3 min read
Jack Dowson

Website design tips

Finding an excellent website designer should not be a problem today - such professionals are everywhere. The services provided by these professionals have increased in popularity over the past few years as well the web design tips you can find online.

This is all thanks to the advancements in internet technology taking place over the last few decades. Many opportunities are available to those who wish to improve their lives by using the internet, and if you make the most of these technologies, then you will definitely be able to run a successful business. It all starts with a website.

 

Tips on developing your website

So, you have these fantastic ideas concerning what you can do with your own website. The first thing that you need to do is get in touch with a website developer. This expert will take into consideration all that you are looking for in your quest to create a website and translate it into "computer language". Web designers are those who create the website the way it appears on the front-end and ensure it has optimal performance.

Without a team of expert web designers, you will definitely lose out. Luckily, finding these individuals does not require a lot of effort. The challenge you might face is selecting the one you want to work with as you will most likely be spoilt for choice. There are a few things that you will need to look for including pricing and what level of experience the individuals have.

 

Most important things in web design

There are several things that are paramount when you are designing a website, among these are mobile responsiveness and social media integration. Research has shown that the majority of people access content through their smartphones and tablets, where they enjoy the convenience of using the internet on the go. The main reason why mobile marketing is so powerful these days, is because the number of people who surf the worldwide web while waiting in traffic or during their lunch break, is significantly higher than the number of people who use it while sitting at their desks.

Therefore, it helps to have a site that is mobile-responsive. In fact, this is one of the factors that is being considered in search engine optimization nowadays. Google, Bing and other search engines are taking into consideration the mobile responsiveness of a site as they rank it - websites that are not accessible through mobile devices tend to perform poorly.

Secondly, you will need to integrate social media buttons into your site since users should be able to share content easily. This is going to help your site capture the attention of many people from all over the world. Remember, even if they view your content and find it to be extremely good, they might not share it just because of the hassle it takes to go through copying a link and pasting it on their social media profile.

There are widgets that can be easily added to the design of the site for the integration of social media sites. These can be usually installed within a short time frame and are going to boost the effectiveness of your online marketing campaigns.

 

Importance of  social media in web design

It is quite common for businesses and brands to have a presence on social media. Since quite a large portion of your potential customers will look at your social profiles before reaching a buying decision, these platforms are very important. With the help of icons on your company's website, users can navigate to your social profiles with ease.

The fact that you have active social media profiles not only makes your content more shareable (both, on the networks and the website), but can also increase your credibility.

 

Choose your colors and graphics carefully

In addition to social media integration and the mobile-responsive build of the site, there is also the matter of choosing the correct colors and fonts. When you are creating a website, there are some colors that you might need to avoid. For instance, yellow is a great color for fashion blogs but it might not work so well if your company is a law firm. Remember, the color combination that you choose will subconsciously affect your visitors’ experience while they are using your site.

The background color and the font also have to be considered. There are people who are fond of using white typography against a black background, but this tends to make the site look more congested than it actually is. The white background usually works best for most people since it is simple to process and is easier on the eyes.


Conclusion

One of the best ways of how to create a highly successful website is by capturing the attention of your audience with a very good design. Unfortunately, this is easier said than done. There are many people available to create a design for your website, but only a few will be able to create something that is going to work excellently for your business.

When creating the design for your website, you will need to take many things into consideration, including colors, fonts, backgrounds, mobile-responsiveness and social media integration. If all of these are considered and then complemented with great content, your audience will enjoy using your site and it is sure to bring you much success.

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