The video shows how to assign a social media message as a task for a member to respond. Locate the message, click on its drop down, select Assign and choose the relevant member e.g. Head Office. Write them a short note and click Assign.
The video continues to demonstrate how this will show for the receiving end, in this case Head Office, by switching user accounts.
They are notified with an E-mail response and a Notification they click on, enabling them to collaborate for a response back.
When ready they Reply and Mark Done, the person who had assigned the task will be notified.