You have created a Facebook Fan Page linked it up to Sendible and started posting away.

But you’re probably thinking;

  • -Is my page a success?
  • -Who is engaging with us?
  • -Is our engagement effective?
  • -Does our content strategy work?

 

Understanding Facebook insights is crucial to the success of your fan page. It is fully integrated into your Sendible Social Media Dashboard. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.

Let’s have a look at some of the Metrics:

People Talking About This- This is the number of people that engage with your Page and includes users liking your Page, liked, commenting on or sharing a post from your Page, answered a Question you’ve asked on your Page, or tagged your Page in an update or in a photo. This also includes Facebook users who’ve responded to an event on your Page.

Reach – The number of people who have seen content associated with your Page

Virality – The percent of people who saw a story from your Page and “talked about it”.

Negative FeedbackThe number of people whom have hidden your posts from their NewsFeeds or have reported your post as spam

 

 

Page Consumptions– People that clicked to like a story or commented but did not generate a post within their own feed.

Page Engaged Users – The number of people who engaged with your Page. Engagement includes any click.

Alongside all the usual graphs of Fan growth over time, demographics and Page views. Sendible provides the ‘Best Time to Post’  this takes into account your engagement probability based on your level of reach.  This is a useful tool in which you can schedule your posts through Sendible to the specified time to maximise exposure.

Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.

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