So, you’ve just jumped off a successful discovery call with a prospective client. The client loved your enthusiasm and the social media management solution your agency could provide. Next steps? It’s time to send them your social media proposal.
Most agencies overlook the importance of a good social media proposal and simply send an uninspiring quotation with a list of jargon-filled line items that don’t mean anything to the client. With so many agencies competing in your space, the social media proposal is a golden opportunity to influence whether your agency will receive a resounding “yes!” or an unenthusiastic “no” from prospective clients. With the ability to make or break the deal, the social media proposal is a chance for you to demonstrate that you understand the needs and goals of your clients and their businesses.
At Sendible, we have worked with thousands of agencies similar to yours to help them deliver a winning social media proposal. In some cases, we have gone so far as to accompany them on the pitch and demonstrate how our social media management software could solve the client’s needs.
This blog post lists a few lesser-known gems that you can include in your next social media proposal that will not only, sway the pitch in your favor but will generate more revenue for your agency.
How to create a social media proposal clients simply cannot refuse
1. Provide a portal your clients can sign into themselves
These days, it feels like just about everyone you know is launching a social media management agency. With so few barriers to entry and low overheads, it’s now easier than ever to get your agency off the ground. This is great for entrepreneurs like you, but it also means that this space is an extremely competitive one. In fact, if you do a quick Twitter search for “launching social media agency”, you’re bound to come across hundreds of tweets similar to this one:
In order to make your agency stand out, attract more clients and offer low prices like the one offered by 100 Pound Social at scale, you need to include a self-serve social media software solution as part of your proposal. The software solution you propose needs to be a unique offering that your clients can’t find elsewhere, preferably with your own branding.
If you’re not sure how to go about selecting the right software for your agency, we recommend downloading our Agency Buyer’s guide here.
There are two ways to achieve this:
- Spend months (or years) developing your own social media management solution OR
- Partner with a leading white label social media management software provider.
Having been involved in the development of the Sendible social media management platform for eight years, I know first-hand just how expensive and challenging building your own social media management solution can be. That’s why, at Sendible, we provide a completely white labeled social media management solution that you can offer your clients under your own branding.
Sendible’s White Label solution gives you the ability to offer all of Sendible’s services under a re-branded platform to your own customers. This means that when your clients sign into their accounts, they will only ever see your logo, color scheme and no mention of Sendible anywhere. In order to keep your costs as low as possible, we host the white label on our servers but on your domain with a simple CNAME redirect.
If you’d like to learn more about how this works so that you start including this option in your next social media proposal, you can arrange a free consultation and one of our product experts will be in touch to help.
2. Let clients share their social profile logins securely with your agency
With security and privacy breaches becoming a much more serious concern lately, you can no longer assume that your clients will simply trust your agency with their login details for Facebook, Twitter, Instagram, Pinterest and other social networks. The social media proposal is a great opportunity to reassure them and gain their trust by providing a secure mechanism for them to be able to grant your agency access to their social profiles without them needing to share their passwords in plain text with your team.
Right now, like most other agencies, I’m assuming you’re asking your clients to share their social media login details through a Google form or similar. Don’t be ashamed! This is they way almost all the agencies we speak with are requesting social media login details, so you’re no different! You need to use your social media proposal to build trust and somehow guarantee your clients that your agency is secure.
At Sendible, we’ve come up with a completely secure process for you to adopt that removes the need to store any of your clients’ usernames or passwords. We provide a widget that you can install anywhere on your website in under two minutes that allows your clients to securely grant you the ability to manage their social profiles by authenticating via the more natural, oAuth2 process flow. Best of all, you don’t need any coding knowledge!
The widget is completely customizable and can be re-branded to match your website. We like to think of it as Netflix for social media. You can select the social networking accounts that will appear on your website for clients to connect. Then, once your clients have connected their accounts, they will appear within your Sendible social media dashboard for you to manage on their behalf.
If you’re interested in finding out more, take a look at this article from our support site that explains how Client Connect works in a little more detail or get in touch with one of our agency consultants about getting this setup for your agency.
3. Deliver original content for your clients to publish to their blogs
We all know how time-consuming writing content can be. Researching alone can take up half a day! As painful as it can be, good quality content is essential if you want to drive value for your clients. Not only is a good, keyword-dense blog post a great way to increase SEO rankings, but it can also be used to drive retargeted traffic back to your clients’ websites when used in conjunction with social media and Facebook Ads.
As part of your social media proposal, make sure you commit to writing a certain number of blog posts for your clients. It really depends on the size of your writing team, but we recommend delivering at least three articles per week per client.
“That’s impossible”, you say? Your team is way too busy to write content for every client? What if we told you there was a way to deliver three or more articles per week for each client, with no unrealistic deadlines, no late nights and best of all, with none of the time-consuming research? It doesn’t sound possible, right? What if we told you that writing original content for your clients is not only extremely profitable but that it’s an offering that simply must not be left out of your social media proposal?
Even if you don’t have the resources in-house, you can easily outsource this to other writers and build this additional cost into your quote.
In fact, Sendible offers this exact service, giving you the ability to submit a short brief and order articles for your clients from within the dashboard. You can even have these articles delivered directly to your client’s blog, no matter the platform. We have integrations with WordPress, Tumblr, Medium, Blogger and others. Best of all, once the blog is published, you can drive traffic using Sendible’s RSS auto poster to automatically share these blog posts on social media (and on repeat)!
4. Offer something unique by integrating Social Media API’s
Due to the competitive nature of the social media management industry, your customers have so many alternative options available to them, you really need to ensure your clients stay with you for life by delivering something unique that they would struggle to find at another agency.
Sure, you can delight them with your enthusiasm, charm and superior customer service, but you need to offer them something that gets them truly hooked. How can you give them something they can’t find anywhere else?
You could develop an iPhone app they can use to oversee all the great work you’re doing for them and maybe even share their own content assets with you. You may decide to provide an automated approval workflow where they can receive content for review before you publish it. Or, you could build a unique report that combines all the metrics that are important to them.
To create a unique experience like this, you need two things: a developer and an API. In case you’re wondering, API is an acronym used by techies that stands for Application Program Interface and is a way for developers to connect multiple applications together. By combining multiple applications, you can come up with a unique offering that adds more value than both systems would’ve been able to provide individually.
So, assuming you know nothing about development and API’s, where do you start?
- Hire a freelancer on Upwork
If you don’t have an in-house developer, we recommend registering with Upwork, posting your brief and hiring an affordable freelancer. When drafting the job spec, make sure to mention that you require developers who have API integration experience. To save you time, just follow this link to run a freelancer search on Upwork for developers with API skills.
In order to create a unique experience that doesn’t take months to develop, you should look for an API partner that allows you to integrate with multiple data sources and social networks. This saves you having to create a unique integration for each platform you want to work with. The Sendible API exposes all of the social media features available within the Sendible platform, allowing you to easily integrate with Facebook, Twitter, Google+, Instagram, Pinterest, YouTube and others, all from one place.
Some of the awesome things you can do with Sendible’s API include:
- Publish messages to multiple social networks at once.
- Retrieve all social media posts sent to your client and display in a single feed.
- Organize your client’s content by creating and sharing content programmatically.
- Retrieve mentions of specific keywords you’re listening for on social media.
- Feed reporting data from just about any social network into your own data intelligence dashboard.
- Develop your own custom mobile app for clients to use with all the features available on the Sendible platform.
If you’re wanting to provide your clients with something unique to your agency that they can’t find elsewhere, Sendible’s API can be an amazing solution. Using Sendible’s rich API, you’ll have all the power to build something original for your customers. To learn more about what’s possible, take a look at our API documentation.
You can also watch out recent webinar about our Secret Menu features and how they can help you win new clients.
Your social media proposal can make or break the potential for a long-term relationship with a prospective client. By including at least one of the four secret ingredients included in this article, you stand a much better chance of effectively communicating your USP and delivering a proposal they simply cannot refuse.
If you’d like Sendible to assist you with your next social media proposal, please use this form to get in touch. One of our social media agency specialists will be standing by to help you win your next big client!