Viveka von Rosen, author of “LinkedIn Marketing: An Hour a Day” is a huge fan of social networking, and particularly LinkedIn. Since discovering LinkedIn in 2005, Viveka has made it her journey to learn and share as much as she can with her social media tribe.
Viveka is known internationally as the “LinkedIn Expert” and regularly speaks to corporations, associations and business owners on the benefits of marketing with LinkedIn. In particular, position yourself as a thought leader and how to generate leads using LinkedIn.
She is no stranger to subject matter expertise; Host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business chats) co-moderator of LinkedStrategies, (the largest LinkedIn strategy group on LinkedIn,) and author of LinkedIntoBusiness.com (recently quoted as one of the top 25 Business Blogs written by a woman) she is constantly learning, sharing and transferring social media skills and strategies to her audience.
Viveka has 29,000+ first level connections and a network of over 29 million people on LinkedIn, and 49,000+ followers on Twitter and over 100K views a month on her website. Her seminars, webinars and workshops have taught and trained well over 29,000 people.
She was also recently listed:
- – Forbes 20 Most Influential Women in Social Media (2012, 2013)
- – Forbes 50 Most Influential People in Social Media (2012)
- – Social Media Today Top 10 Women Who Rock Social Media
- – TopRank’s 25 Women Who Rock Social Media (2011, 2012)
- – Big Money Web’s 200 Most Fearless Women Online
Viveka’s one piece of advice is “Don’t get lazy”. It all well and good to develop a following, a huge email list, and lots of fans. But if you stop actually engaging with your audience, you will soon lose them. Too many people think social media success is about big numbers. Visibility is great, but not if no one is really listening.
Make an effort, be it through Google+ Circles, Twitter or Facebook Lists, LinkedIn Tags or emails groups to really engage, listen and respond to your target markets. Share content of value. Be a “Go-Giver.” Give people want they want or need.
Try and get face to face. Do Google Hangouts. Skype. Meet clients and prospects on your business trips. Try and get to local networking events. Engage with the participants on your webinars. Schedule real engagement time in. Answer the phone!
Followers, fans and connections are not just numbers. They are real people (in most cases.) Don’t forget that. Any one of them might be the inspiration for your next success!
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