PRICING

Sendible vs Hootsuite: Which one fits how your team actually works?

Both schedule posts across every major network. The difference shows up when your team grows - Sendible includes unlimited users and content approvals on every relevant plan; Hootsuite charges per seat and reserves approvals for its priciest tiers.

PLAN
Professional
$199/mo
billed yearly
Includes:

1 user seat

Unlimited post scheduling

Custom reports

Basic report exporting only

Manual report sharing

Standard helpdesk support

PLAN
Premium
$169/mo
billed yearly
Includes:

Unlimited users included

Unlimited post scheduling

Fully customisable reports

Advanced data exporting (csv)

Automatically emailed reports

Dedicated onborading

professional vs premium plan

Why teams switch from Hootsuite to Sendible

Every seat costs extra.

Standard and Professional are priced per seat. Every teammate you add costs more, on every plan. 

Manual reporting only.

Professional has no automatic email export — that's Advanced-only too. 

Onboarding reserved for Enterprise.

Expert-led onboarding and tailored training don't exist below Hootsuite's top tier. 

Post approvals unavailable until Advanced.

Not on Standard or Professional — you need the $399/mo/user tier. 

Unlimited users, always.

Every Sendible plan includes unlimited users.

 

Reports that send themselves.

Automatically emailed and live-shared reports included from Premium.

Onboarding included from Premium.

Customer success onboarding and training included at $199/mo. 

Post approvals are included at Premium, but start at Plus.

Submit content for sign-off from $99/mo. 

FEATURE COMPARISON

How we compare to hootsuite.

As one of G2's top-rated social media tools, Sendible gives growing teams unlimited users from day one — and approvals from Plus, without waiting for Hootsuite's priciest tier. 

Compare
Add brand
Sproutsocial
Hootsuite
Agorapulse
SocialPilot
Buffer
Sendible
Sproutsocial
Hootsuite
Agorapulse
SocialPilot
Buffer
Sendible
Collaboration & Workflow
Unlimited usersTooltipThe number of users allowed per plan.
❌ Per seat, from $199/mo — no tier reaches unlimited
❌ Per seat, from $99/mo — no tier reaches unlimited
❌ Per seat, from $79/mo — no tier reaches unlimited
⚠️ Capped 1/3/6, $5/mo each beyond — unlimited only at Ultimate ($170/mo)
Available only on "Team"
✅ Every plan, including Core ($30/mo)
Approval WorkflowsTooltipStreamline content review and publishing processes.
⚠️ Internal from Professional ($299/mo/seat); external client approval requires Advanced ($399/mo/seat)
⚠️ Not until Advanced ($399/mo/seat)
⚠️ Simple approval from Professional ($149/mo/seat); multi-step isn't sold at any published price — Custom/sales quote only
⚠️ Internal/manager approval from Standard ($42.50/mo); client approval from Premium ($85/mo)
Limited approval workflow features are offered.
⚠️ Basic assign-for-approval from Plus ($84/mo); custom multi-step workflows from Premium ($169/mo)
Team AssignmentsTooltipDelegate tasks and responsibilities within the platform.
⚠️ Manual assignment via Cases, from Standard ($199/mo/seat)
⚠️ Not until Advanced ($399/mo/seat)
⚠️ From Professional ($149/mo/seat)
❌ No message/comment assignment feature
Limited team assignment features are available on lower plans.
⚠️ From Plus ($84/mo): messages in Priority Inbox can be assigned as a task to a teammate, who can approve, reject, or comment
Client ManagementTooltipTools for agencies to manage multiple clients effectively.
⚠️ Client Management + unlimited client seats from Premium ($299/mo/seat
⚠️ Client management features available from Advanced ($399/mo)
⚠️ Available through Shared Calendars from Advanced plan ($199/mo)
⚠️ Client Management from Premium ($85/mo)
Client management features are available on higher-tier agency plans.
✅ Workspaces: separate content, users, and reporting per client, from Core ($30/mo)
Customer SupportTooltipGet assistance and resolve issues with platform usage.
Mixed — pricing is the most common G2 complaint, not support specifically
Some users have reported mixed experiences with customer support responsiveness and issue resolution.
Genuinely strong: 24/7 across every tier, live chat from Professional, sub-30-min first response at Custom
24×5 on every plan through Ultimate, 24×7 only on Enterprise — but SocialPilot's own Trustpilot rating cites unresponsive support and refund friction, sitting 2.4–3.0/5 across independent sources
Support is available, but some users may find direct personal assistance less prominent on lower plans.
Consistently praised across G2/Trustpilot/Gartner; support hours are 9am–10pm GMT, not 24/7.
Publishing & Scheduling
Smart QueuesTooltipOptimise post timing for maximum audience engagement.
⚠️ Sprout Queue: 10/10/20/30 messages per day by tier
❌ not available as such
⚠️ Available from Advanced ($199/mo)
❌ not available as such
Custom publishing schedules can be set.
✅ Smart Queues: 10 → 30 → 70 → Unlimited on Elite and Enterprise
AI Content
Generation
TooltipQuickly create engaging post ideas and captions.
Included on every plan
Included on every plan
AI integration for content support may be offered.
AI credits are provided for content generation, with limitations on lower plans.
An AI assistant is included for content creation.
AI Content Assist helps you quickly generate engaging captions and overcome writer's block with unlimited use, ensuring you always have fresh ideas.
Content CalendarTooltipVisually plan and organise your scheduled posts.
Included on every plan
A content calendar is provided for visual planning and oversight of your scheduled posts.
A visual content calendar is provided for planning and organising posts.
A visual content calendar is included for planning and organising posts.
A simple content calendar is provided for visual planning.
An intuitive visual content calendar is offered for easy drag-and-drop planning and comprehensive post review, ensuring flawless content delivery.
Bulk SchedulingTooltipSchedule multiple posts at once efficiently.
Bulk scheduling of posts is supported.
Bulk scheduling via CSV is allowed, supporting up to 350 posts at a time for efficient planning.
Bulk scheduling of posts is supported.
Bulk scheduling of posts via CSV upload is allowed.
Bulk scheduling of posts is supported.
Efficient bulk scheduling is supported, enabling you to plan and publish multiple posts at once with ease, saving valuable time.
Post CustomisationTooltipTailor content for each specific social media platform.
Customisation for posts across various platforms is allowed.
Basic post customisation is offered across platforms to adapt your content.
Customisation for posts across different platforms is allowed.
Basic post customisation is offered across platforms.
Basic post customisation for different platforms is allowed.
Detailed customisation is allowed for each social platform, ensuring your message is perfectly optimised for every audience and platform.
Engagement & Inbox
Unified Social InboxTooltipCentralise all your social media conversations.
A Smart Inbox for managing all social messages is featured.
A centralised inbox is provided for managing messages and comments from various social profiles.
A robust unified inbox is featured for managing all social conversations.
A centralised inbox is offered for managing messages and comments from select platforms.
A replies feature allows responding to comments.
A priority inbox unifies all messages, comments, and mentions from your social channels for streamlined, real-time responses, ensuring no interaction is missed.
Message AssignmentTooltipDelegate social conversations to team members.
Assigning messages to team members is allowed.
Assigning social conversations to team members for collaborative response management is allowed.
Assigning conversations to team members is allowed.
Assigning conversations to team members is enabled on higher plans.
Limited message assignment features are offered.
Easy assignment of social interactions to specific team members is enabled, promoting efficient and organised collaborative responses.
Real-Time
Notifications
TooltipGet immediate alerts for important social activity.
Real-time alerts are provided for social activity.
Real-time alerts are provided for mentions and messages across connected social accounts.
Real-time alerts are provided for social interactions.
Notifications for social interactions are provided.
Basic tracking of mentions and engagement metrics is offered.
Real-time notifications are delivered via email or Slack, ensuring you never miss an important interaction or urgent mention.
Analytics & Reporting
Basic AnalyticsTooltipTrack key performance metrics of your social media.
The Standard plan includes basic profile, post, and trend reports.
The Professional plan includes basic analytics reports on profile and post performance.
The Standard plan includes basic reports.
The Essentials plan includes basic analytics for tracking performance.
The Essentials plan provides basic analytics on post performance.
The Creator plan provides essential quick reports to monitor the overall performance of your social networks, keeping you informed.
Custom ReportsTooltipBuild tailored reports focusing on specific metrics.
Customisable reports are offered on higher-tier plans to allow for more specific data analysis.
Customisable reports are offered on higher-tier plans to allow for more specific data analysis.
Advanced and customisable reports are offered on higher-tier plans.
Advanced and customisable reports are offered on higher-tier plans.
More detailed reporting is offered on higher plans.
Custom reports are enabled, allowing you to focus on the specific metrics that matter most to your strategy and export data easily.
Report SchedulingTooltipAutomate the delivery of your performance reports.
Scheduled reports are provided on higher-tier plans.
Report scheduling is offered on higher plans for regular delivery of analytics data.
Automated reports are provided on higher-tier plans.
Automated PDF reports are offered on higher plans.
Automated report scheduling may not be available on lower plans.
Automated reports can be scheduled for regular delivery to your inbox or directly to clients, ensuring timely insights.
Audience InsightsTooltipUnderstand demographic and behavioural data of your followers.
Audience insights are provided to help understand follower demographics and behaviour.
Some audience insights are provided to help understand follower demographics.
Audience insights are provided to help understand follower demographics and behaviour.
Some audience insights are provided to help understand follower demographics.
Basic audience insights are provided.
Audience insights are offered to help you understand your followers better, informing more targeted content strategies.
Integrations & Supported Networks
Social NetworksTooltipConnect and manage all your social media profiles.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube is supported.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, and WhatsApp Business is supported.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and Google Business Profile is supported.
Integration with major platforms like Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok is supported.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and Pinterest is supported.
Integration with all major social networks, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and more, offers comprehensive coverage for your needs.
Third-Party AppsTooltipExtend functionality with external applications.
Integration with various business tools like Canva, Zendesk, and CRMs is offered.
Integration with various apps and tools is offered to enhance core functionality.
Integration with various tools like Canva and Bitly is available.
Integration with tools like Canva and Bitly is available.
Integration with tools like Canva and Zapier is available.
A robust suite of integrations with popular tools like Canva, Google Drive, and more, streamlines your social media workflow.
Media LibrariesTooltipStore and organise your social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
An integrated media library is provided to easily store, organise, and access all your visual content for posts, enhancing efficiency.
URL ShortenersTooltipCondense long links for social media posts.
Integrated URL shorteners are available.
Its own URL shortener is provided, and integration with others like Bitly is available.
Integrated URL shorteners are available.
Integrated URL shorteners are available.
Integrated URL shorteners are available.
Bitly URL shorteners are offered to keep your posts clean and track click performance easily.

Seen enough to decide?

Start your free 14-day trial

Unlimited users, approvals included — set up in minutes.

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Frequently asked
questions.

Many users find Sendible's interface more intuitive and easier to navigate than Hootsuite's, especially for new users.  But, ease of use is subjective, so rather than just assert it: Sendible is built around Workspaces — one place to organise every client, brand, or location — and every plan includes unlimited users, so you're not managing seats on top of content. The best way to judge is to try both during a free trial.

Sendible Premium is $169/mo billed annually and includes unlimited users, 42 social profiles, and content approval workflows. Hootsuite's comparable Professional plan is $199/mo per user, billed annually, with unlimited social accounts but no approval workflows until its $399/mo Advanced tier. The Sendible price covers your whole team; the Hootsuite price is per person. 

Yes — Sendible includes unlimited users on every plan, including Core. Hootsuite prices Standard, Professional and Advanced per seat, so cost rises with every person you add; Sendible's price stays the same regardless of team size. 

Every social media account that you would like to connect to Sendible will count as one profile. For key networks like Facebook, Twitter, Instagram, etc., each social profile includes the ability to post, pull reports, and to stream comments and feeds.

You can send 100 daily posts per user (or more depending on your plan) across all your social media profiles.

There are no contracts on our standard plans and you can cancel at any time. At the end of your free 14-day trial, you’ll be asked to add your credit card. If you add a credit card during the trial, you'll be billed automatically at the end of your trial period.

If you sign a contract for a custom or a White Label plan, the terms outlined in the contract will be applicable.

Live chat is available 9am–10pm GMT on every plan, with an average email response time of 5 hours from Plus upward (6 hours on Core). Customer success webinars and expert office hours are included on every plan; dedicated onboarding and training starts at Premium; a dedicated customer success manager is Enterprise-only. 
No — post approval workflows and custom approval workflows aren't available on Hootsuite Standard or Professional. Both require the Advanced plan, at $399/mo per user. Sendible includes both from Premium, at $169/mo billed annually (or $199/mo billed monthly), with unlimited users. 

Sendible's Workspaces keep each client's content, approvals, and reporting separate inside one account, with unlimited users so every client stakeholder can be invited without extra seat costs. Premium includes 7 Workspaces; Elite includes 15. 

Sendible includes customer success onboarding and training from Premium ($169/mo billed annually or $199/mo billed monthly). On Hootsuite, expert-led onboarding and tailored training are reserved for Enterprise. 

No. Every Sendible plan includes unlimited users, so adding teammates, clients, or approvers doesn't add to your bill. 

 Yes, from Premium, Sendible includes both simple sign-off (assign posts for approval) and custom approval workflows. 

No, Workspaces let you organise clients, brands, or locations inside a single Sendible account, each with its own users, permissions, and reporting.

If you're looking to generate more business as an agency, our White Label plan could be an excellent choice as it allows you to add all your clients into one branded space.

You can also create different service packages for clients and limit certain areas of the dashboard until you upsell them to a higher tier with more hands-on work from you.

White Labelling is available on our Elite and Enterprise plans for an additional fee. Both plans include all Sendible features, with pricing starting at $349/month (USD) for Elite and $800/month (USD) for Enterprise. If you're interested, book a demo with our team to discuss this potential solution in detail.

We currently support three currencies: USD (U.S. Dollar), EUR (Euro), and GBP (British Pound). Unfortunately, we do not support any other currencies at the moment.

Still have questions?

 Talk to us, or just dive in.

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