Sendible’s social media management software has introduced an update to its Facebook metrics now available from the My Reports section of the dashboard.

Users can now see ‘Post Consumption’ this is the number of times people that have clicked on anywhere in your posts without generating a story.

Note that there is very little difference between a consumer and an engaged user. Both include any click. The only difference is that when a story is generated without a click, it’s included under engaged user, not consumer.

This new metric can be found – My Reports > Quick Reports > Facebook Fan Page [Drop Down]

We hope this will be a useful indicator to see types of content your fans click on and help you adjust/develop your content strategy.


Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.

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