Case study: How Sendible helped Qebot provide a one-stop social media management solution to their platform.

Background

Located in San Francisco, California, Qebot is a business management platform tailored for local business owners. They provide a simple-to-use platform with capabilities to manage everything from web management and marketing campaigns to loyalty programs. With the rise of social media they were looking to easily integrate a social media management solution with their own branding.

The Challenge

Qebot clients knew that they needed to be active on social, but had no idea where to start. Previously, clients would log into each of their social accounts multiple times a week to try and keep the channel updated. Despite this, they rarely connected with their audience.

This resulted in a lot of wasted time and missed opportunities on social media: “We knew our clients would love a tool that helped them manage their social challenges, but we had to find the right partner that understood who we were working with.”

Matthew White (CEO of Qebot) says: “Small and medium sized business owners are very busy people, with limited resources. Sendible takes the headache out of social media management. From planning to pushing out posts, monitoring their industry, and driving customer engagement.”

The Solution

Qebot decided on White LabelSendible’s White Label option because the interface was  “very easy for non-tech-savvy users to get into and start engaging right away” whilst the “ease of integration with the Qebot platform was something we weren’t seeing with any other potential partners”.

Sendible’s integration allowed Qebot’s clients to discover and use their tool in a whole new way, whilst still keeping the Qebot branding intact.

Qebot’s clients now use Sendible to access and manage the mountain of work that social media can create. Each client has unique goals for social, but the common aim is to grow their follower base whilst engaging with their customers in a more effective, real-time way. Clients now only need half an hour each day to plan their social strategy and monitor their social feeds.

CEO of Qebot, Matthew White says: “I really enjoy using the monitoring feature, and the suggestions feature. It helps me to come up with new and creative posts on a daily basis. Sometimes, it’s just hard to know what people are engaging with, but Sendible makes that a whole lot easier.”

Social media is a great way for Qebot’s clients to connect with their local communities – by using Sendible “they are able to engage with customers in a quicker, easier and more effective way…and plan out and execute a social strategy in minutes. Engagement is growing, and customers are connecting in exciting ways.”

Results

Matt White, Qebot CEO, finds that the biggest praise he gets from his clients is concerning  the massive amount of time the tool saves, whilst helping them find new ways to engage through social. His clients are able to login to a single portal to manage their website, email, check analytics, and plan and manage their social strategy. They love the monitoring capabilities that keep them up-to-date with industry news and their competitors.

QebotIndustry: Marketing Consultancy
Location:
San Francisco, California
Website: www.qebot.com
Sendible Plan: White Label

Veronika Baranovska

I'm a content marketer at Sendible. Into social media and blogging for more than six years and well-versed in all digital marketing channels. My biggest daily driver is creating useful content that helps others grow and saves their time, so if it does for you, let me know on Twitter or Linkedin!

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