Everywhere you turn you see the term SEO, or Search Engine Optimization. This is the art (a questionable term at this point) of using keywords and phrases in your content which will be picked up by the spiderbots crawling the web and make your pages jump to the top the search results. Google has made [...]
Review our Quick Start Guide to Social Media Monitoring using Sendible. Monitor what’s being said about your brand on blogs, news, social networks and in comments. Sendible’s sentiment analysis highlights which mentions you should respond to. This guide explains everything you need to know to monitor what’s being said about your company on the social web.
Here is a big list of ideas for your Facebook, Twitter and Google+ posts (Thanks to Reddit page bigSEO). Ideally, these will be mostly scheduled weeks or months in advance for prime times of the week using a social media management tool like Sendible, but remember it’s not enough to just bulk import these statuses [...]
Ahhh, the paradox of YouTube. Often it’s the red-headed stepchild of the social business world (just above G+), while the newcomers to the game concentrate on Facebook and Twitter. Don’t make this mistake. Did you know that YouTube is the 2nd most used search engine in the world, right behind Google? (of course YouTube is [...]
What you “Like” on Facebook can reveal more about you than you may realize. One study analyzed the Likes of more than 58,000 U.S. volunteers and found that certain Likes can be connected to specific personal characteristics including intelligence and political views.
Viveka von Rosen, author of “LinkedIn Marketing: An Hour a Day” is a huge fan of social networking, and particularly LinkedIn. Since discovering LinkedIn in 2005, Viveka has made it her journey to learn and share as much as she can with her social media tribe. Viveka is known internationally as the “LinkedIn Expert” and [...]
You’ve surely heard by now about Facebook’s latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here to stay. There has been a ton of criticism from users as well as [...]
In my recent series I told you how to use YouTube to promote your business. Now let’s discuss the recent changes that the Cupertino gang has made to the incredibly popular video social network and see how they affect you. There are three significant pieces to your channel that have been changed, and while you [...]
In my quest to bring you Youtube tips that matter for your business, I have now reached the third and final installment of this series (except for the bonus coming next time). I hope that they have been useful and informative to you, as I don’t get much else out of this except knowing (or [...]
On the 4th of April, Facebook launched an amplified mobile version of its social network in a risky bid to take over of a new generation of smartphones. At Facebook HQ in California, CEO Mark Zuckerberg announced a software system designed to take over Android phones by pushing Facebook messages, photographs and updates directly to [...]
Social Media Interview: Piper Stevens, Sr. Director of Brand Loyalty & Marketing Communications – Loews Hotels & Resorts
1) A short description of how and why you got started in social media I originally started in my last [...]
Sendible announces Canva integration: Simplicity in graphic design
We are excited to announce our integration with Canva, offering our users seamless access to Canva’s graphic design suite directly [...]