Sendible’s social media management software  has recently released an update which will enable you to randomly insert hashtags to your social media posts when using the Sendible RSS Auto Poster. This will automatically push content updated on a particular RSS feed to your chosen social media channels.

What is RSS?

RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Why are hashtags important?

It’s now been cited more times than some can count, the research on Twitter hashtags can’t be overstated. According to it, tweets with one or two hashtags doubles the chances of  engagement. Be careful though, because if you exceed two hashtags in a tweet your chances of engagement actually drop by 17%. There’s a fine line between 2 and 3 with Twitter hashtags.

It’s also important to note how “engagement” is defined in this research. Only 22% of engagement with a brand’s tweets are replies. However, 78% are retweets and a whopping 92% are link clicks. So if you include an appropriate hashtag or two in your tweets as a brand, you are massively increasing the chances of exposure and click-throughs on the site.

How to randomly insert hashtags into RSS feed posts?

1) Locate your RSS Feed URL: e.g. http://feeds.feedburner.com/SendibleInsights , http://www.socialmediatoday.com/rss

2) Set up your RSS AutoPoster

3) Create a list of hashtags you would like randomly inserted.  

Separate each of these with a pipe: |

Place this list in the ‘Advanced Options’ section into the Prefix and/or suffix section during your RSS Auto Poster setup.

Ensure that hashtags are sufficiently broad and correctly align with the content you are trying to promote. The purpose of this is to make sure your posts are discovered on social media, so think of categories that may be relevant to your content.

e.g. #Sendibleinsights|#Sendible360|#SocialShakeUp|#SocialMediaToday|#SocialMediaMarketing

 

Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.

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