Google+ has managed to rack up 400 million users, according to Google SVP Vic Gundotra. Gundotra revealed the numbers in a blog post at Google+, adding that around a quarter of those users are active.

“This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months,” wrote Gundotra.

For comparison, Google+’s biggest competitor, Facebook, had 955 million active users in July.

Of course, the methodology of counting active users (as opposed to the total number of users who’ve signed up for the service) between the two companies may differ, but judging by these numbers, Facebook is currently approximately 10 times bigger than Google+.

That may sound like a big advantage for Facebook, but one also has to take into account that it took Facebook several years to reach 100 million active users, while Google+ managed to do that within 12 months.

(NB- You will be able to post out to Google+ from your Sendible Social Media Dashboard in the coming months; we are on a preferred list of companies to receive the Google+ API, we are just waiting on Google to make its way down to us.)

Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.

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