With all the attention on social media marketing and making sure your audience sees you on all the relevant social platforms, it is easy to forget just how effective a well-timed, informative email can be. Let’s be honest, the spam generation gave email marketing a bit of a bad rep, so it’s not surprising that our email marketing features have been a bit overlooked.
However, this doesn’t have to be the case. Like other aspects of marketing, email marketing benefits from a personal touch that shows that you value the person on the other end, which in turn means they will value the connection you want to establish.
Now, I know what you’re thinking. I don’t have the time or the money to invest in email marketing. Well, worry not! If you’ve signed up with Sendible, you’ve got a perfect and, – here’s the real kicker – free solution right at your fingertips.
Rather than paying for a separate email marketing solution (the only option with the majority of social media management tools), Sendible provides a number of features to help you gather and promote your or your client’s business using email. And you can get everything done in just ten minutes or less.
Let’s get started…
1) Add a sign-up widget to your site: If you’re spending time and money to drive traffic to your website but you’re not providing a place for interested potential customers or clients to know more, you’re missing out on a great opportunity. Adding a signup widget to your site so that those people can opt into receiving newsletters or offers allows for those contacts to be automatically added to a contact list on Sendible so you don’t even need to worry about transferring them from another database. Watch our video about this on YouTube and go through the steps on our tutorial and you’ll have this added to your site in no time at all:
2) Automate your emails: Once people start signing up, you can even automate the emails that are sent out to them whilst still keeping them personal. For example, say you’re running a restaurant. A customer comes onto your website, has a look around and opts into receiving emails via the widget you’ve added to the main page. In the widget, you asked them to provide their birthday. A few days before their birthday they receive an email from you with an offer to come celebrate their birthday at your restaurant with a 20% discount. They and all their family and friends have a great time and from that one email, you get a number of bookings for additional events. All that from a free email automation feature that you can set up in just a few minutes by following the simple steps outlined here.
3) If you got the hang of the automated emails, and you have a bit more time, you can also easily create beautiful newsletters. Let people know about any upcoming events or offers you have, knowing that since you’ve already got that special connection, it’s more likely to be opened. Find out more and start creating here.
That’s it, 10 minutes and you’ve branched out into email marketing using the same dashboard, without having to pay anything other than your normal monthly subscription. All of our plans come with email credits per user each month as standard but, if you manage to go over this (congrats for collecting so many contacts!) you can purchase additional email credits through our Extras and Add-ons section.