A recent report from online sharing service Shareaholic revealed that Facebook and Pinterest dwarf their social competitors in traffic referrals. These photo-centric social platforms have become a key battleground for retailers looking to capture new customers and boost their sales. With more users willing to make purchases from Facebook and Pinterest, new tools are making the social sales process more efficient. Not only do Facebook and Pinterest drive users to retailer websites, they can also facilitate transactions on the spot.
Turn traffic into sales conversions with these two growing platforms:
Retailers are hoping that “likes,” comments and shares can turn into sales on Facebook. Mr. Zuckerberg’s brainchild is still the most popular social network, and business are getting creative in how they use this influential platform. The New York Times recently profiled The Polkadot Alley, a clothing startup that sells its stock through Facebook auctions. The Polkadot Alley partnered with Soldsie, an ecommerce provider that enables retail businesses to make sales directly on Facebook and Instagram. With the Soldsie model, retailers post available items on their Facebook timelines. Customers who want to buy simply comment “Sold” to purchase the item. Soldsie automatically contacts buyers to complete transactions and manages inventory to avoid overselling.
Shopify, another ecommerce provider, offers a more conventional Facebook sales model. The Shopify Facebook widget sets up a shop directly on your Facebook profile. Users can purchase items through PayPal or with any major credit card. In most Facebook commerce models, links direct users to the retailer’s website. Shopify removes this jarring jump and enables users to complete their impulse by in one fell swoop. Shopify also connects a number of accounting apps, including small business accounting suite Quickbooks. You can streamline your Facebook sales with ease and boost your revenue through Shopify.
Business Insider reports that Pinterest now accounts for around a quarter of social-mediated ecommerce sales. The Pinterest layout looks like an ecommerce store, so it’s no wonder businesses are flocking to this female-dominated platform. ShopInterest aims to be a “Shopify for Pinterest,” creating an ecommerce store directly on a Pinterest page. Right now, ShopInterest only enables users to pay with PayPal or Dwolla, but future updates will presumably open it up to credit cards.
Pinterest was built around links to products, however, so a native Pinterest store might not be necessary. Right now, businesses are better off building their Pinterest following and engaging with existing users. This back-and-forth builds your Pinterest profile, which is becoming more and more valuable as this platform grows. Focus on building a quality website store for the traffic that Pinterest refers.
Sendible’s social media management tool enables you to manage your social media activity and effectively track your ROI across your organization plus they’ve recently integrated with Pinterest adding to its already extensive portfolio of services.
Jeff Stevens Jeff is a social media marketing pro with a background in health care management. He lives on a ranch with his wife and 2 kids.