I’ve said it before, and I’ll say it again: Hire a Social Media Manager for your business, and do it now. You can give them any title you like – Online Media Officer, Community Manager, Director of New Media, whatever suits you – just make sure you aren’t assigning the duty to someone else in [...]

Congratulations, you made it! Here we are at the end of this short but very important journey in increasing your online credibility and reach in the new frontier of social media. I hope that you have learned a few things along the way at least, and I know that if you have been practicing what [...]

Now that you have been using images more liberally, learning the best times to post, monitoring and responding , and spending some quality time with the experts, let’s get to the next two tips. First I want to add to the “learning” tip from the last post. There I told you about keeping up with [...]

Ahhh, the paradox of YouTube. Often it’s the red-headed stepchild of the social business world (just above G+), while the newcomers to the game concentrate on Facebook and Twitter. Don’t make this mistake. Did you know that YouTube is the 2nd most used search engine in the world, right behind Google? (of course YouTube is [...]