News from Insights.
Facebook contests are becoming one of the most popular ways for businesses to promote themselves. Mobile news site BGR leveraged the launch of Apple’s iPhone 6 to offer visitors who commented and shared a chance to win a new phone. Sports pub chain Beef O’Brady’s kicked off the football season by offering party platters to [...]
These days, Hashtags seem to be ubiquitous on social media. Twitter, Facebook, and Instagram users make extensive use of them in most posts. But where did it all start? Where are they best used? How can hashtags be leveraged to boost engagement and conversion? In this article, we’ll discuss the origin of hashtags, where they’re [...]
Of the many success stories we see in the social media world, few have been more widespread than those from celebrities. Sure, I know, celebrities by definition already have a huge fan base to draw from and connect with, but that doesn’t necessarily mean that they aren’t doing some things well. Very well in some [...]
If you haven’t heard anything about the ALS Ice Bucket Challenge in the last two months, you probably also don’t know that the world’s going to hell in a handbasket fast. I’ll leave that between you and your news habits, but I would like to discuss the Challenge a bit because I think that it’s [...]
You know you need to do something about your business’ social media and online marketing strategy, but you’re not sure where to start, so obviously you Google “social media management” and get overwhelmed with results. You’re no software genius, so you first opt for an agency to take it, make it, and let you know [...]
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s [...]
Pinterest has been a slowly waking giant for several years, but it has finally wiped the sleep from it’s eyes and is in the process of ferociously conquering the social marketing space. Just because you have relegated Pinterest to “that other social site” in your mind and your marketing strategy doesn’t mean that it has [...]
Social media is an integral part of a solid brand development strategy, and it’s evolved into a platform for customers to provide feedback and for companies to resolve customer service issues. Social media marketing experts and social behavior researchers are digging into the best ways to create an engaging social media campaign—one that goes beyond [...]
Hashtags. When used properly, they are a kind of glue that can hold your social media marketing campaigns together across networks and bring you new business. When used improperly, they can be the most annoying thing about social media, period. So what are the right and wrong ways to use them? The first thing you [...]
Nothing is worst on social media then overly stretched and low resolution images that haven’t been correctly adjusted to the right dimensions. We’ve already discussed the sheer importance of images in social media below you will find a cheat sheet of the latest images sizes for the main social networks as of July 2014. Remember [...]
Major Supermarket Chain Struggles, How Could Social Media Analytics Help?
It was announced today that one of the UK’s largest supermarket chains are facing troubled times, mainly due to competitors’ [...]
Five Tips for Successful Facebook Contest Promotions
Facebook contests are becoming one of the most popular ways for businesses to promote themselves. Mobile news site BGR leveraged [...]