News about Facebook.
With 24 million daily users in the UK alone, Facebook is now rivalling the internet in terms of attracting consumer audiences. But how can companies make best use of this channel and achieve specific business goals. Topics covered will include EdgeRank, creating viable Pages, engaging with fans, building a fanbase through organic as well as [...]
We understand sometimes you just need hard data to effectively track your social media following and view your progress over the past couple months. We’ve introduced two new modules to our already extensive reporting dashboard. Summary reports for Facebook and Twitter enable you to track; number of tweets, followers, mentions, retweets, posts, comments and like [...]
We’ve noticed that posting of images generates a lot more engagement than just sharing of links. Sendible’s social media management tool is now using this research to update the way we post to Facebook. We now enable users the option to upload full resolution images retrieved from a URL. Instead of a link preview like [...]
You probably already know that not being on Facebook isn’t an option for businesses anymore. If you don’t want to take my word for it, let me give you a little nudge via some quick data. Millennials, the age group in their twenties and early thirties, now outnumber the baby-boomer generation. In a nutshell, that [...]
So far in this series, we’ve looked at some overarching ideas and a couple nuts and bolts practices for making your Facebook page a viable part of your marketing strategy. In this instalment I’m going to give you two tips which get down to more specific strategies which can be easily overlooked in the big [...]
Now that we’ve covered the first two absolute essentials, which are recognizing and responding to your fans and giving them a reason to want to like and read your page, we can move on to two more tips which are a bit more nuts-and-bolts. Social media has its fun side, but in the end your [...]
Time to wrap up this series on Facebook Pages and how your business can make the most of them. In this last installment I want to mention two back-end business aspects that are directly related to the reason you have a Page in the first place: making money and expanding your customer base. The big [...]
You probably already know that not being on Facebook isn’t an option for businesses anymore. If you don’t, take my word for it. If you don’t want to take my word for it, let me give you a little nudge via some quick data. Millennials, the age group in their twenties and early thirties, now [...]
Instagram unveiled a brand new feature on June 20, 2013 and users love it. Photo sharers are now able to record and post videos up to 15 seconds long. In the first 24 hours of the new feature, 5 million videos were posted. At the peak of the first night, more than 40 hours of [...]
Is it just me, or is Facebook incapable of original ideas? As I think back through the history of the most popular social network (and website) on the planet, every “new” change that I can think of which they have installed involves someone else’s ideas. The only original changes which jump to mind are the [...]
Announcing Pinterest Integration – Apply for Beta Access Today!
We are excited to announce early access to Sendible’s new Pinterest service. This new feature enables you to post/schedule pins [...]
When Using Video in Presentations, Consider Colors First
It’s been well-documented that video is essential to the future of marketing and business in general. But, like anything else [...]