Industry-wide best practices for social media.
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I’m not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I am here to address. [...]
It’s no secret that getting a decent percentage of organic reach on Facebook is no easy task. Then again, it hasn’t been since at least 2012. Yet the interwebs are filled with folks who are still constantly screaming about this fact and bemoaning that no one sees their posts. There are ways to overcome this [...]
For several years the battle cry of online marketing has been “Content is King!”, and that is still true to an extent. Longform articles have increased in readership and sharing to far outpace short posts, and the trend towards in-depth writing that keeps readers engaged and entertained for multiple pages is growing. However, if content [...]
More businesses are turning every month to social media management agencies to make sure that their company stays in the game and abreast of the now changed marketing landscape. There’s nothing wrong with that approach at all if your circumstances warrant outsourcing such a vital piece of your strategy, but you need to make sure [...]
While schools need to walk a fairly tight line when it comes to involving children, particularly minors, in their social media strategy, they definitely shouldn’t shy away from implementing it to its full effect. Social media has proven itself to be a top notch marketing and recruitment tool for businesses, and it should be as well [...]
Social Media is no longer a buzzword, a “new fad”, or the next wave of…well, anything. It’s a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your [...]
Quite frankly, it’s amazing to me how many social dashboard companies out there have products that seem to be the equivalent of a toy rather than a tool. Are they marketing to real businesses, or just the occasional wannabe social media “guru” who has read a few articles and started their own Facebook page? Whoopee, [...]
There is no shortage of competition in the area of social media management platforms and dashboards today. With the continuing shift from traditional marketing and customer engagement to online social marketing, new companies are constantly jumping on the bandwagon. Yet with numerous new offerings popping up all the time, there are still those who have [...]
Have you noticed a decline in the reach of your business’ Facebook posts in the last six months or so? If you haven’t, you aren’t paying enough attention. From October 2013 to February 2014, the organic reach of over 100 brand pages analyzed by Social@Olgivy dropped from 49% to 6%. Ouch. For bigger brands with [...]
Continuing in our series of support articles, we’d like to provide information on what to check if you’re having problems setting up your social media automation services or you think they may not be functioning correctly and some points to note in general. Let’s begin with RSS services: – Services the RSS will be posted [...]
How much is too much? How often should you be posting to Facebook, Twitter, LinkedIn and others?
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical [...]
Drive Profits With Recurring Billing & Social Media Marketing
Once you get your business off the ground, one of your next challenges is to secure a steady revenue stream [...]