Industry-wide best practices for social media.
It’s all in the presentation. That’s why fancy restaurants can get away with beautiful dishes that make you crave them just by seeing them, without having to actually serve you enough food to stop the rumble in your tummy. We all know at this point that visually stunning posts on social media are the most [...]
Social Media Interview: Piper Stevens, Sr. Director of Brand Loyalty & Marketing Communications – Loews Hotels & Resorts
1) A short description of how and why you got started in social media I originally started in my last position when I work for Godiva chocolatier in 2009 where I was in charge of North American communications, strategy and implementation. I worked across all communication mediums and during my time there social media became [...]
Marketing software platform Offerpop recently released its research report “Top Holiday Marketing Trends for 2014” that showed marketers are using social media for more than just getting more fans. Social media is now integral to driving sales and extending brand reach during the holiday retail season. Facebook is where survey respondents said they plan to [...]
1.) Who are you and what does your company do? My names Gareth John Sutcliffe and I’m the Director of #BlueSocial, a bespoke Social Media Management agency in Central London. We specialise in short and long term cost effective management of Social Media accounts for businesses across the UK. We’re battling away to convince people [...]
With so many social media management tools cropping up all over the place and prices ranging from tens of dollars to thousands of dollars, you need to be asking yourself, “Does my company really need to use a social media management tool?” Here are 9 reasons you should NOT be using social media management software: [...]
Boo! Didn’t mean to frighten you there, just getting the chops up to speed for the big event at the end of the month. The old sheet with the eyeholes never goes out of style, despite what I’ve been repeatedly told to the contrary. You can bet one thing, they’ll all be taking pics of [...]
How and why did you get started in social media? I worked in commercial signage for a few years and during that time social media was really becoming the next big marketing tool for businesses to use. I saw a lot of marketing companies taking advantage of businesses that didn’t really understand it. A lot [...]
These days, Hashtags seem to be ubiquitous on social media. Twitter, Facebook, and Instagram users make extensive use of them in most posts. But where did it all start? Where are they best used? How can hashtags be leveraged to boost engagement and conversion? In this article, we’ll discuss the origin of hashtags, where they’re [...]
Of the many success stories we see in the social media world, few have been more widespread than those from celebrities. Sure, I know, celebrities by definition already have a huge fan base to draw from and connect with, but that doesn’t necessarily mean that they aren’t doing some things well. Very well in some [...]
If you haven’t heard anything about the ALS Ice Bucket Challenge in the last two months, you probably also don’t know that the world’s going to hell in a handbasket fast. I’ll leave that between you and your news habits, but I would like to discuss the Challenge a bit because I think that it’s [...]
Sendible Loves Startups: 3 Months Free Licence.
Launching a startup company can be difficult, with so many areas to juggle and manage and finances being at the [...]
Optimizing Images and Content on Your Social Media Posts
It’s all in the presentation. That’s why fancy restaurants can get away with beautiful dishes that make you crave them [...]