Oh good, you’re still here. Let’s wrap these tips up with some good old-fashioned pep talks and advice.
7. All Things in Moderation
Now that you’ve got the general idea of what to do, the tricky part comes in. There is a lot to do just in what I’ve listed, but each of those points should be expanded on even more as you progress in your Twitterverse adventure. This is where you need to understand how important focus is.
For instance, hashtags should be used, but never overused. You need to retweet others, but if you do it too much you’ll look like a bot instead of a person. You need to determine which of your tweets get the best responses so you can craft new tweets similar to them, instead of tweeting what you might think is interesting.
You need to set up a schedule for tweeting that isn’t completely rigid, based on day of the week, time of day, events, and more. In other words, you can’t read these tips, make a list of things to do, check them off, and move on. It’s an ongoing and expanding process that takes time and effort to put in place and see results from. Be patient.
8. A Helping Hand
Doing each of the things I’ve listed so far is easy from a task list point of view. But checking off items as you go is a sure-fire way to relegate those activities to a daily, thoughtless routine. If you do that you’re sunk. Twitter is an active and engaged community, not a place to put up a billboard.
So, after you are up and running, you need to spend the time to: craft messages in less than 140 characters which include keywords and/or hashtags, that self-promote 20% of the time, which are sent at strategic days and times to maximize exposure and the chance of engagement, that are interesting enough to grab attention and gain followers, and that will lead to revenue in some way.
Oh yeah, you also have to listen 24/7 for mentions, topics, and keywords that will give you the opportunity to engage with potential clients. Then you have to engage them. And follow up, and…see how this can get to be overwhelming?
The best thing you can do is to employ help. This could be in the form of a new position in the company, but that requires a lot of time, effort, money, and back-end headaches like insurance and payroll. Instead, get excellent social media management software to take much of the burden off.
A good dashboard will schedule your social media posts across all platforms, monitor activity and deliver reports on it, analyze your feeds for optimal posting times and maximum engagement, and generally do most of the grunt work for you. This leaves you to simply deliver good content. And it’s a lot less expensive than another employee.