It’s time now to start upping your numbers in terms of followers and paying closer attention to the text you tweet. Luckily that’s what the next two tips cover. Imagine that.

5. Build Your Following

I know, we’ve already talked about how to search for target customers to get your following going, but this is an ongoing process, my friend. The tips to this point were just to get you established. At some point you need to develop a strategy for growing your following, and that point might as well be now.

To understand how this is essentially important, just think about any other metric that you measure in your business. You want them all to continually improve. To grow sales, you develop a plan based on data, like what your customers like, what current trends are, and new avenues that are related to your current business. If sales stagnate, that’s not good.

Your following will behave similar to other customers. Some will be loyal, some will visit once in a while, and some will be one-purchase stands. The drop-offs need to be accounted for continually and offset by new followers.  Here are three additional things you can do to grow and maintain your base.

Add a Twitter Username field to all of your forms. Collect names to follow in physical locations, on your website, and anywhere else you have a presence and can do so.

Make a Twitter List of current customers who mention you or your product positively. Thank them for their tweets, retweet them, and monitor them for future engagement opportunities. Your social media dashboard can help you with this.

Connect locally by searching hashtags and users who live in your area. Follow them and build a rapport by sharing local information.

6. Grab Attention with Great Headlines

When you’re talking to someone, you have a conversation. When you’re tweeting general news or information, you have limited characters to grab their attention and make them want to react, so make them great.

Headlines will often be the title of an article you are sharing. If you are sharing original content from a blog or elsewhere, these tips apply to the headline of the article or blog post as well.

Lists and How-to’s are the most popular types of headlines, as evidenced by sites like Buzzfeed.

Use a famous name in the headline, such as “What Bill Gates can teach you about organizational skills”.

Use Keywords. Blog posts and articles should already have keywords in them, so if the content is yours to start with make sure you are following basic SEO principles at least. If it’s shared content, craft your tweet around a relevant keyword for your business

Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.

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