Guest post by Wally Peterson: I used to use TweetDeck back in the day. Of course, that was before there were very many alternatives, and there also weren’t very many social networks, at least to speak of. Pinterest and Google+ didn’t exist, LinkedIn wasn’t used like it is today, and MySpace was already a memory. [...]
I’ve said it before, and I’ll say it again: Hire a Social Media Manager for your business, and do it now. You can give them any title you like – Online Media Officer, Community Manager, Director of New Media, whatever suits you – just make sure you aren’t assigning the duty to someone else in [...]
Everywhere you turn you see the term SEO, or Search Engine Optimization. This is the art (a questionable term at this point) of using keywords and phrases in your content which will be picked up by the spiderbots crawling the web and make your pages jump to the top the search results. Google has made [...]
Review our Quick Start Guide to Social Media Monitoring using Sendible. Monitor what’s being said about your brand on blogs, news, social networks and in comments. Sendible’s sentiment analysis highlights which mentions you should respond to. This guide explains everything you need to know to monitor what’s being said about your company on the social web.
Here is a big list of ideas for your Facebook, Twitter and Google+ posts (Thanks to Reddit page bigSEO). Ideally, these will be mostly scheduled weeks or months in advance for prime times of the week using a social media management tool like Sendible, but remember it’s not enough to just bulk import these statuses [...]
Ahhh, the paradox of YouTube. Often it’s the red-headed stepchild of the social business world (just above G+), while the newcomers to the game concentrate on Facebook and Twitter. Don’t make this mistake. Did you know that YouTube is the 2nd most used search engine in the world, right behind Google? (of course YouTube is [...]
What you “Like” on Facebook can reveal more about you than you may realize. One study analyzed the Likes of more than 58,000 U.S. volunteers and found that certain Likes can be connected to specific personal characteristics including intelligence and political views.
Viveka von Rosen, author of “LinkedIn Marketing: An Hour a Day” is a huge fan of social networking, and particularly LinkedIn. Since discovering LinkedIn in 2005, Viveka has made it her journey to learn and share as much as she can with her social media tribe. Viveka is known internationally as the “LinkedIn Expert” and [...]
You’ve surely heard by now about Facebook’s latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here to stay. There has been a ton of criticism from users as well as [...]
In my recent series I told you how to use YouTube to promote your business. Now let’s discuss the recent changes that the Cupertino gang has made to the incredibly popular video social network and see how they affect you. There are three significant pieces to your channel that have been changed, and while you [...]